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How To Turn A Negative Brand Image With Effective Crisis PR Management In 2021?


Aug 16, 2021

We live in times when it does not take more than a few minutes for the news. It is good and bad at the same time. Nothing travels faster than a rumor or negative piece of news. It means if a person sues a company for fraud or bad service, the news can reach every buyer via social media in minutes. Hence, you need to hire a crisis PR agency like Pearl Lemon right now. They are a team of specialists who can take care of any negative news or crisis with skill.

What Crisis Management Can Do in 2021

You will need tact and several other tools handy to ensure no damage occurs to the brand. Hence, activate the PR machinery in full force. Do not mince words and prepare the right words to say to portray your side. In case of ongoing litigation, you will also need to consult with your lawyer to understand how to represent and speak out.

In 2021, a crisis can hit a brand and draw an instant reaction from the community as a whole too. So what do you do? You have to manage all the communication networks. Here, an efficient crisis PR agency will step in to help you.

The First Things First in Crisis Management

  • Acknowledge the Crisis: When you acknowledge the elephant in the room, you are honest. Your patrons and partners will consider you as much as a human brand is possible. Instead of denying anything, accepting it would make people listen to your stand.
  • Urgent PR Team Meet: Call for an urgent meeting at the earliest possible in the same hour. It will enable them to grasp the idea and think of ways to control it. Their move will also guide you to react to negativity or hate and the ‘Cancel Culture.’
  • Manage Crisis Communications: You should have a team for crisis management ready when things are hunky-dory. When you are in a relaxed state of mind, you think clearly. So this is when your business is building good or positive feedback in the ecosystem, start gathering the people for crisis handling. Who would talk to the legal experts and face the media questions? Who will manage the staff and give them clarity in these pressing hours? There will be a need to answer these too.
  • Presume the Possibility of Negativity: Anything can go wrong for a growing business and spreading across countries. Besides, you could have problems like natural disasters, a COVID-19-like situation, human error, or even poor quality of products or others. Brainstorm for other things that could go wrong and plug in the gaps.

Indeed, you cannot premeditate a Crisis Management Plan well in advance. It will just push your business’s positive brand image one notch up while working with the crisis PR agency. 

Author Bio: My name is Celeste and I am a student at Austin College. Currently, I am pursuing a business degree and am interested in entrepreneurship while I work for  Pearl Lemon Accountants. Her content is about SEO tools and lead generation. Before I launch my career, I hope to get the chance to travel internationally.

By admin