If you want to sell your home quickly, then relying on google to help buyers find your listing isn’t enough.
Sure, today’s buyers are increasingly tech-savvy and firmly attached to their smartphones 24/7. But even though most buyers are starting their property search online they’re increasingly using social media platforms like Facebook and Instagram to make searches.
So, if you want tips on selling your house to get the best return on your investment, you need to expand your reach beyond a few online listings sites. Moreover, you should focus on nurturing interest by getting super active on social media.
Want to find out more about how you can use platforms like Instagram or YouTube to attract home buyers and get a quick sale? Then read on.
Love it or hate it, Facebook is invaluable to you when trying to sell your home. And its popularity as a business tool is only growing. In fact, more and more real estate agents are using it to sell houses.
This comes as no surprise as Facebook has a unique advantage over other platforms—it provides analytics. This means you can easily promote your home directly to your chosen target demographic. For instance, if you’re trying to sell a 4-bed freehold, it’s far more likely to appeal to a family than a young professional couple. So, you’d focus your content on showing off the amount of available space, the garden, proximity to local schools, parks and transport links.
And, if you’re posts don’t give you the results you want, Facebook analytics will tell you what you’re going wrong.
Instagram’s influence is seriously impressive. By boasting 500 million daily active users, it’s a powerful advertising platform especially if you want to target Millennials who make up 34% of Instagram users.
To get started either set up a new account if you don’t have one already or create a separate one to focus on selling your house. Then craft your page—remember to create consistent and engaging content. But also have fun.
You can show people not only the inside of your home but also what it’s like living in the area—from family BBQ’s in the garden, picnics in the local park, walking the dog or dinner out with friends. The aim of the game is to engage with your audience, be approachable and respond to comments and questions.
Caption each picture with a description and other extra information, so you get the biggest impact from every post. And learn to use hashtags like #twofamily, #midcenturymodern #Victorian or #starterhome.
YouTube
Not solely the domain of cat videos and make-up tutorials, YouTube has heaps of potential to help you sell your home. After all, it’s the world’s second largest search engine. And, video content is a powerful way to connect with buyers. By creating a personal experience, you can connect more with prospective buyers. And, this is because you’re giving them a more authentic impression of your home and what life would be like living in it.
So, how do you make exciting and engaging YouTube videos? Here are a few tips to get you started:
- Each video shouldn’t exceed 3minutes.
- Prepare a script beforehand.
- Ideas for video e.g. virtual tour of the property, the neighbourhood, map of local good schools, restaurants and other popular amenities like bars and shops, interviews with local shopkeepers and neighbours.
- Make videos interesting, informative, personal and fun—don’t forget enthusiasm is contagious.
- Optimise videos with keywords, and relevant tags.
Need help selling your house?
If you need a fast sale, or you don’t have time to wait for the perfect buyer, House Buy Fast can help you. Their ‘we buy any house service’ means they’ll buy your property regardless of location and condition. And, by managing the entire transaction on your behalf, all you have to do is sit back and relax.