• Tue. Apr 16th, 2024

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Innovative kettle detecting elderly ‘FrailTea’ and eco-sustainability design project tackle global social challenges at RSA Design Awards

Poppy Crow & Callum SmithTwo Northumbria University, Newcastle, students have had their innovative designs recognised by leading companies – Philips and Waitrose – after being awarded prestigious prizes at the RSA Student Design Awards. The University’s Design for Industry students are following in the footsteps of Northumbria alumnus Sir Jonathan Ive, Chief Design Officer of Apple, who won two RSA Student Design awards consecutively in 1988 and 1989.

Callum Smith, from Middlesbrough, developed a specialised kettle which detects an elderly person’s frailty to help understand care requirements. Smith’s ‘FrailTea’ project was designed in response to ‘The Good Life’ brief, sponsored by Philips at the RSA Student Design Awards 2016, and has secured him an internship with the company.

Poppy Crow, from Leeds, has been awarded the Waitrose Internship Award for her socially conscious project ‘It’s Great to Hydrate’. Developed in response to the ‘Waste Not, Want Not’ brief by food company Fazer Group, Poppy’s three-step behaviour change campaign is aimed at informing the public about how hydrating vegetables can help them last longer and reduce food waste, helping to ensure a more sustainable world for future generations.

Both Poppy and Callum are among the winners of the RSA Student Design Awards 2016 and follow in the footsteps of a number of notable Northumbria University design alumni, including Sir Jonathan Ive, Chief Design Officer of Apple, who won two RSA Student Design Awards consecutively in 1988 and 1989, before going on to design globally successful products like the iPod, iPhone and iPad.

Commenting on the award, Callum Smith, graduating Design for Industry student at Northumbria University, Newcastle, said: “I was thrilled to even be considered for the award, getting the opportunity to follow in the footsteps of the past prestigious winners is extremely exciting. The opportunities afforded through the RSA award and fellowship will be integral in going forward into my career after university. I’m very much looking forward to starting at Philips and discussing the potential of developing the concept further out in Eindhoven.”

Poppy Crow, graduating Design for Industry student at Northumbria University, said: “I feel incredibly grateful to have had my work recognised by such a prestigious panel of industry professionals; it’s a real honour. I am also very excited to begin working with Waitrose graphic design team. It’s going to be fantastic to learn and work alongside one of my favourite brands – and hope that this opportunity will also allow me to gain a richer understanding of the design processes within the retail environment from a world-class team.”

David O’Leary, acting Programme Leader for Design for Industry at Northumbria University, said: “It is fantastic to see Callum and Poppy recognised in these awards, they now have amazing opportunities to kick-start their careers in design.”

Poppy and Callum will be visiting London to exhibit their award-winning design projects at New Designers (from 6 July to 9 July).

For further information on this year’s graduate work, please visit: Northumbria School of Design

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