LOVE is certainly in the air at intu Metrocentre with many finding it the perfect location to pop the question in the most unlikely spot – the Yellow Mall carpark.
Last year, listeners around the region shared their romantic proposal stories on Steve and Karen’s Breakfast Show on Metro Radio and surprisingly intu Metrocentre’s Yellow Mall carpark came out as a popular destination to get down on one knee.
In honour of the news, intu Metrocentre is launching a Valentine’s competition this weekend, encouraging couples to make a romantic gesture by attaching a padlock onto the intu Love Lock Wall in the Yellow Mall carpark entrance.
Couples can collect a padlock from intu staff members located at the Yellow Mall entrance and personalise with messages, initials or names before sharing a photo on social media to be in with a chance of winning an intu Gift Card for the ultimate Valentine’s treat.
Helen Atkinson, marketing manager at intu Metrocentre, said: “Traditionally, the colour yellow represents cheerfulness and joy, creating warmth and happy feelings. We were surprised yet delighted to hear that our Yellow Mall carpark was the location of so many proposals over the years.
“As the love lock is a symbol of commitment to one another, we have followed in the footsteps of romantic cities such as Paris by building our very own intu love lock wall. We wanted to give customers a place to celebrate their love this Valentine’s and pay tribute to all of the past and future proposals!”
Shoppers will be able to hook a padlock onto intu’s Love Lock Wall on Friday 08, Saturday 09 and Sunday 10 February 2019 between 11am and 5pm.
To validate their entry, couples must share a photo of their personalised padlock on Instagram and caption with their idea of a dream date at intu Metrocentre using #intuPerfectDate. The winning couple will be announced on Valentine’s Day (14 February 2019).