Link building is undoubtedly the most practiced task for improving any website’s rank in search results. Google’s algorithm, despite rolling out so many updates, still considers backlinks as one of the key signals to assess the niche and relevancy of a webpage.

It is also noteworthy that Google’s Webmaster’s guidelines clearly state that purchasing links is not considered as ethical practice. This is, in fact, more precisely to be understood as building links from PBNs and Link Farms.

And this is where an expert professional can be of great help. They know what are the white-hat practices for link building to be followed. For example, Outreach Monks guest posts ensure that all the links are fetched from real blogs that have real traffic.

Nevertheless, if you know already know the difference between genuine blogs and PBNs, then this article is for you.

Compete With Your Competitor Links

The best way to outrank your competitors is to follow their links. You need to understand the type of links your competitors have. If possible, it would be great to reach out to some of these linked websites. Conduct a full audit of your competitor’s website. Create a list of blogs that suit your niche better than your competitor. And, of course, you may need to extract all this data manually.

Sort For The Best Perspectives

Blogger outreach is one of the most sought after practices to build a network of links for your website. The process involves identifying blogs that relate to your industry. Furthermore, reaching out to these blogs can help you nurture good relations with them, and strike a link exchange. Since Google does not like paid links, link exchange is certainly white-hat, as it does not involve any financial exchange.

** Influencers Have Higher Potential

When you reach out to bloggers, you need to consider their potential as well. In other words, not every blogger would benefit you or your website for that matter, the same way. You need the ones that can influence a sizeable audience and also hold authority in the digital market space

Guest Posting Is Also An Option

As a website administrator, you are responsible for whatever is published on your website. But, you don’t have to limit yourself specifically to your website. If you’ve ever heard of guest posting, and given it a thought, then you must know how it can benefit you. All you need to do is look for a blogger outreach service such as https://outreachmonks.com/blogger-outreach/ and get your guest posts published. A simple and effective way to build great links that is totally white hat.

This Is An On-Going Process

Link building is not a one-day, one-time task. It requires consistent efforts. Since new content is published every second on thousands of websites, they all get a chance to rank in Google SERPs. And you are to compete with all of these. If you stop building links, your content may get obsolete and a fresh piece of content may over-rank you.

All the best with your link building exercise.