New research from Vauxhall Motors, reveals a change of mindset may be needed
as nearly 75% of young Brits admit they are addicted to their mobile phones
3 September 2021, Almost three quarters of young adults worry they’re addicted to their mobile phones – typically spending more than 19 hours per week scrolling through their apps new research from Vauxhall Motors reveals.
The survey of 2,000 UK adults revealed 41 per cent can’t help but take their mobile phone into the bathroom – with this figure rising to 77 per cent of 18- to 24-year-olds.
The research was carried out to highlight the new Vauxhall Mokka, which has been designed with a decluttered and detoxed interior, free from excessive notifications and distractions.
Social media is partly to blame, with a fifth fearing they couldn’t go 24 hours without checking for the latest updates on Twitter and Instagram.
And there is also a wider work-life balance issue, with half (50 per cent) of respondents saying the shift to a ‘working from home’ culture means that their mobile phone leaves them feeling like they’re never off duty.
In fact, a quarter of respondents (26 per cent) admit they have read their emails in the bathroom over the past week – with 45 per cent of 18- to 24-year-olds more likely to have sent an email from their bathroom than cleaned it over the past week.
Almost a third (30 per cent) have faced complaints from friends and family for time they have been spending on their phone.
Overall, 40 per cent of respondents said they worry they’re addicted to their mobile phones – but it increases to 72 per cent of Gen-Z.
And 39 per cent would like to take a digital detox and a break from their phone but would worry they would be missing out on something.
“With our increasingly busy lives, it’s easy to become overwhelmed by technology and screen time in particular.” said Adam Wood, Marketing Director for Vauxhall Motors.
“So, while in-car tech like our Pure Panel display allows our customers to navigate seamlessly and stay connected, our designers and psychologists strive to create decluttered car interiors free from unwanted or unnecessary distractions, in turn providing a safer, more pleasurable and more mindful driving experience.”
To celebrate its detoxed interior of the Mokka, Vauxhall has also teamed up with digital declutter expert Tanya Goodin, author of ‘My Brain Has Too Many Tabs Open’, to highlight the ‘Mokka Mindset’ and encourage a more relaxing, less-cluttered driving experience.
Tanya said:” There are huge benefits to being more connected than ever before, but from dealing with partners excessively scrolling to panicking when we misplace our phones, we must be aware of how our digital habits affect our offline existence.”
“We’ve analysed the relationships Brits have with technology and found that more people are trying to limit their screen time, which understandably increased during the pandemic.”
“Our aim is to spread the word about how tech should empower people rather than overwhelm them – much like the interior of the Vauxhall Mokka which allows drivers to focus on the road and enjoy a more serene, less distracted driving experience”.
The research, carried out via OnePoll, also revealed society’s dependency and fondness of mobile phones is affecting our enjoyment of other forms of entertainment.
Over the past month two thirds (64 per cent) have double screened, where they watch TV while browsing their phone, and 30 per cent have triple screened.
So, it should come as no surprise that 48 per cent are regularly losing track of what they are watching on TV because they’re browsing their apps.
Unsurprisingly, it is driving which is the number one place where people say they take a break from their devices.
Two thirds (67 per cent) say jumping in their car allows them to switch off from social media.
And 62 per cent of respondents who have tech such as Apple CarPlay, sat-nav and voice controls said it helped reduce distractions and enabled them to focus on the road while driving.
To see how dependent people are on their phones, Vauxhall has created a light-hearted quiz entitled ‘Are You A Screen Addict?’ https://www.vauxhall.co.uk/tools/screen-addict-quiz.html