Work has now been completed on two state of the art showrooms at a local Teesside multi franchise car dealership.
Alexanders Teesside’s Alfa Romeo and Jeep showrooms have undergone a complete transformation in line with the new dealer corporate identity set out by parent company, Fiat Chrysler Automobiles.
Alexanders Teesside, part of Alexanders Motor Group, also operate Fiat and Abarth franchises making the Teesside site the largest Fiat Brand Centre in the UK.
Over £200K has been spent on refurbishment work, with the aim of giving both Alfa Romeo and Jeep customers a premium experience, from the moment they walk through the door, until the moment they drive away in their new vehicle.
New features to the showroom include separate entrance portals along with individual reception desks. There are also exclusive customer waiting areas accompanied with TV towers, and merchandise walls.
In addition to this there are Jeep and Alfa Romeo configuration walls, which allow you to design your new car interactively using the latest digital technology.
Alexanders Motor Group Managing Director, David Alexander said: “We are extremely pleased to announce the opening of our brand new state of the art Alfa Romeo and Jeep showrooms.
“We are very happy with the results of the development and we feel that the respective showrooms match the premium quality cars that both brands have on offer.”
The new showrooms have come just at the right time for both Alfa Romeo and Jeep with the introduction of several new models including the Alfa Romeo Giulia, which was launched towards the end of last year and later this year they will also welcome the return of the all new Jeep Compass and Alfa’s first SUV, the Alfa Romeo Stelvio.
To see the showrooms for yourself please pop down to Alexanders Teesside on Chapel Street, Thornaby. More information can be found at www.alexandersmotorgroup.co.uk.