Newcastle Eagles has netted a further sponsorship deal with Vertu Honda to help drive its table topping ambitions in the new season of the British Basketball League (BBL).
The renewed deal will see Vertu Honda, which is part of Gateshead-based Vertu Motors plc, helping to keep the players on the road with the team’s players with a fleet of Honda Civics.
The sponsorship deal comes at a time of transition for the Newcastle Eagles, who have invested heavily in new players ahead of the new BBL season and secured planning permission for a new 2,800-seat stadium, just off Scotswood Road in Newcastle.
The new stadium, which is situated close to Vertu Honda’s Newcastle dealership, will allow the team, who currently play at Northumbria University’s Sports Central, to host and play in European competitions.
The Eagles’ player-coach Fab Flournoy is visiting Vertu’s head office and a number of dealerships to give motivational speeches and will present top performing colleagues awards at a ceremony later in the year.
Michael Breen, manager of Vertu Honda’s Morpeth and Newcastle dealerships, said: “We are very proud to be able to support Newcastle Eagles for another season. They are a credit to the region and continue to bring home titles to an area which is gaining a reputation as the Northern Powerhouse of basketball – mostly due to their success.
“I’m very much looking forward to following the Eagles during the new season. From what I have seen of the new-look team during friendlies, I am expecting big things and for even more trophies to be making their way to Newcastle.”
Paul Blake, managing director of the Newcastle Eagles, said: “We’re delighted to have renewed the support of Vertu Honda for the new season. It is one of our longest standing sponsors and is proud to be from the North East, just like we are.
“Until our new stadium is complete, our players and staff have to do quite a bit of travelling between the 40 or so facilities we use for our sessions, so having the reliable and fuel efficient vehicles from Vertu Honda makes a significant difference to our expenditure.”