Iykaa, a new communications tool designed and produced in Newcastle, has already proved itself a rival to international technology giant Facebook.

Iykaa is the brainchild of Colin Robertson of Newcastle-based creative, digital and customer experience agency Blumilk, and is the world’s first fully comprehensive internal communications platform.

The platform was built to give managers and business owners the ability to engage with remote, hard to reach and non-computer facing employees giving them simple access to all an organisations news, people and documents on any device.

The capabilities of Iykaa surpassed the expectations of even its own creators when it was one of just two products shortlisted to manage the internal communications of a major national social housing provider, the other being Workplace, Facebook’s corporate productivity tool.

Iykaa is currently in use with a number of organisations, including Durham Tees Valley Probation Service, and has more than 25,000 end users.

Colin Robertson, one of Iykaa’s founders and directors, said: “The Iykaa platform has already shown it can compete with Facebook’s Workplace software, which is a huge vote of confidence in our product. We created Iykaa to provide companies with a simple and reliable way of communicating with their entire workforce, especially hard to reach employees working on location.

“As someone with 18 years’ experience crafting companies’ internal communications solutions, I knew that something was missing from the market place. Iykaa makes it possible for companies to get a consistent message to their employees and allows them to make their training and professional development resources securely available anywhere in the world.”

“North East innovations are fuelling the ‘Anywhere, Anytime Economy’, with established companies and exciting start-ups taking a leading role in helping organisations and their employees be productive, wherever they are, at whatever time. This is a strong foundation for us when we introduce Iykaa to potential customers and investors.”