It’s probably everyone’s dream to quit their day job and become their own boss. Online businesses have given the opportunity for creative minds to unleash their potential through e-commerce or any other business they can run like a blog. Dreaming big is something widely encouraged, but being cautious, realistic and prepared is also advisable. Many young entrepreneurs, venture out into the business world unprepared only to crash and burn. Not to be discouraging, but most startups fail the first year. Any start-up or online business needs to set out realistic and achievable goals, and the more you check goals off your list, the more you grow as a business. As technology continues to evolve day-by-day, so should your business.
With just a few tips and tricks you can follow, your online business is guaranteed to flourish.
Design a sleek, squeaky-clean website
Design is everything when it comes to your website, things don’t need to be flashy with a lot of graphics or animation; simplicity is key. Having a sleek website with your products displayed ever so finely actually makes a long lasting impression on your customers as it’s visually appealing and easy on the eyes. Take a page from the people at Moncler menswear and how they finely displayed their products with clear photographs, information on each and every product, legible and attractive fonts and a neutral-colored background. Navigation through your website is also something you should pay attention to. Make your website menu clear, easy to use and don’t overcrowd it with too many options.
Be mobile-friendly
The world is advancing day-by-day and everyone is doing everything online through their smartphones. Having your website or business to be mobile-friendly is highly important to make your business noticeable and easier to access. Around 50% of online searches are done through a smartphone and it’s been predicted that around 40% of online shopping will be also done through a smartphone by 2020. Optimize your website to be user-friendly through a smartphone and it’s guaranteed to bring you more traffic.
Be consistent with your schedule
If you’re running a blog, it’s better to commit to a schedule by uploading your posts or videos on specific days of the week. If you’re running an online store, it’s also wise to add your products on a selected day as well. This allows your customers and users to come back to your website or keep checking your products and posts on these days. Being inconsistent may lose your loyal fans.
Have a social media presence
Social media is the heart of your business, it works really well with a pimcore ecommerce company and it’s what drives your customers to keep on coming back. Social media allows you to engage with potential customers, understand what they’re looking for, as well as a place to market and sell your products. Creating a great website is essential, but it doesn’t mean anything when no one has seen it. You don’t need to have an account on every social media platform; start with the main ones and then spread out eventually. Allow your business time to grow by creating fun and shareable content.
Get more traffic
There are many ways to keep getting customer traffic on your website. One of them is building a strong email marketing campaign by establishing a solid email list. This allows you to always reach your customers with promotions, bundle-deals, continuing customers’ rewards, new products and so on. You can also remind them of the items they’ve abandoned on their shopping as a quirky move that will surely garner their attention. Creating a loyalty program with exclusive benefits also goes a long way in customer retention. The more traffic you get, the more profit you make.
Don’t underestimate the power of SEO
Social media and email marketing are all highly beneficial to your business, but so is online searches. Search engines like Google can be a major source for your traffic and reaching potential customers just by being in the top 5 links on the search page. Your business needs to develop a solid SEO strategy to help you be present within a customer’s search. Optimizing keywords or creating pay-per-click ads will get you the amount of traffic you need. You can always invest in an SEO software to help you with appearing in search engines organically and adjusting your online ranking.
Create quality content
Many online businesses have driven up their traffic or sales just by creating unique and quality content. If your business is a blog, incorporate creative videos that haven’t been done before or interesting topics to read about. Take time to explore and find your niche. If you’re an online store, creating content and affiliating it with your products can drastically improve sales and traffic as well. You can create fun videos or write helpful guides on how to use your products. Creating content every week is a sure way of building an audience, reaching another target audience you never thought of reaching, and making a profit.
Establish attractive marketing campaigns
There are a ton of marketing strategies you can follow in order to make your business flourish. One of them is tapping into the influencer market. Many social media influencers are professionals in their field and have a large following and one post can garner more traffic and profit for you. Partnering with these pros will help you promote your products and make a profit. Actively posting on social media will also garner more traffic and more sales, your social media marketing campaign is definitely a sure way of amplifying customers. You can also reinvest your profit in an online ad campaign. Start off with a small budget ad, as ads can bring tremendous profit to your business.
Prioritize your customers
Actually listen to your customers and their needs. Develop relationships with them over social media by engaging with their comments and feedback. You can also create a review page on your website where customers can offer their feedback and ways on how they used your product. 90% of a user’s decision actually depends on reviews. Read what your customers have to say, whether good or bad, and use it to grow and evolve.
You’re one click away from true success
Establishing an online business is only the first step, actually making it thrive and grow is where it matters. In order to keep your business thriving, you must always evolve and look for ways to always be present within the online platforms. You need to keep up with the trends, actively market your business, listen to your customers and have a niche that they won’t find anywhere else. Research well, prepare and reap the rewards.