• PEUGEOT 3008 SUV forms base of Transport Research Lab’s (TRL) latest digital driving simulator, the DigiSim
  • The simulator will be used by TRL as an innovative research tool to aid in developing safer transportation methods
  • The DigiSim will provide a virtual validation environment for smart motorways, major road networks and local roads, impairment, driver distraction and ADAS technologies
  • The PEUGEOT 3008 SUV was chosen as it is one of the most popular and modern SUVs available on the market with top-level safety features

PEUGEOT has donated a brand new PEUGEOT 3008 SUV to form the base of TRL’s latest digital driving simulator, the DigiSim.

The state-of-the art simulator will be used by TRL, the centre of excellence for future transport, as an innovative research tool to aid in developing safer transport, conducting research into driver behaviour in a range of scenarios such as distracted driving, smart motorways and the development of technologies like Advanced Driver Assistance Systems (ADAS).

The simulator has been based on the PEUGEOT 3008 SUV – one of the most popular and modern SUVs on the market with a five star NCAP safety rating. The technology in the PEUGEOT 3008 SUV includes PEUGEOT’s innovative i-Cockpit® which offers a more intuitive and engaging driving experience.

In addition, the PEUGEOT 3008 SUV offers a host of safety features as standard on all trim levels, including: AEBS – Automatic Emergency Braking System, CDS – Dynamic Stability Control and ASR – Electronic Anti-skid System and a Driver Attention Alert System.

The DigiSim provides a platform for repeatable testing, gathering accurate data for analysis and dissemination, enabling Governments, manufacturers and others to make informed decisions regarding the introduction of vehicle automation. 

David Peel, Managing Director PEUGEOT UK, said: “Safety is a key consideration for PEUGEOT when designing our cars and our 3008 SUV is a clear reflection of that, incorporating innovative safety features and technologies. As a result, when TRL approached us to donate a vehicle to form the base of their new DigiSim, we were more than happy to provide a 3008 SUV for that purpose. The purpose of the simulator fits perfectly with PEUGEOT’S commitment to safety and innovation in motoring. It is fantastic to know that one of our vehicles will be contributing towards ensuring the safety of future automotive developments, motoring networks and vehicle technologies.”

Ryan Robbins, Senior Human Factors Researcher at TRL, said: “We are delighted that PEUGEOT could provide us with a brand new PEUGEOT 3008 SUV to form the basis of our brand new DigiSim simulator. We chose to use this car because of its popular interior layout and raised head up display, which makes it an ideal base for our simulator. It is a fantastic tool that ensures safer future transportation.”

The award-winning PEUGEOT 3008 SUV has sold over 350,000 worldwide and nearly 30,000 in the UK since its launch in 2016.

For more information about the PEUGEOT 3008 SUV, visit www.peugeot.co.uk/3008SUV