A North East PR firm has focused on the true meaning of Christmas this year, choosing to help those most in need by supporting regional charities for the festive period.

Rather than sending cards this year, Blyth-based Fusion PR has covered the cost of 20 Christmas Day lunches at The People’s Kitchen in Newcastle and has donated bags of groceries to Bliss Services’ foodbank appeal, also in Blyth.

Fusion’s donation to The People’s Kitchen is part of the charity’s annual ‘Food For Thought’ campaign.  The money will ensure 20 homeless people enjoy a delicious three course meal this Christmas Day.

Bliss Services was launched in 1996 as a mediation service for the residents of Blyth Valley in Northumberland.  Over its 20 years of service Bliss has diversified, and now, as well as providing counselling, life coaching, ADHD support and employability training, Bliss operates in partnership with Blyth churches and VoiCes to run a food parcel service for families in need.

Fusion PR’s head of client services, Joanne Hunter, said:

“Everyone in the office was really keen on the idea of making a charitable gift rather than sending Christmas cards this year. We wanted to help local organisations and already knew about The People’s Kitchen, which it was great to help, but we also wanted to donate food to an outlet looking after those who might struggle to get enough to eat this winter.

“It was wonderful to find a food parcel service that was literally on our doorstep. Bliss Services is working extremely hard to help care for people in need over the festive period and we were delighted to be able to help them in this invaluable work.”

Jonathan Angus, office manager for Bliss, took delivery of the food donation this week and said:

“At this time of year we do receive more enquiries from families under pressure so it’s wonderful to get our supplies boosted in this way. We are very grateful for the additional food Fusion PR has gifted, which means we’ll be able to help more needy individuals experiencing hunger and enjoy a better Christmas.”

If you’d like to donate a Christmas lunch to a homeless person with The People’s Kitchen of Newcastle, you can find out more online at:www.peopleskitchen.co.uk. One lunch costs £5.00.

If you would like to join Fusion PR and make a grocery donation to Bliss Services to keep their food banks stocked at a time when they are most needed, you can contact them via the website at www.blissplaceonline.co.uk, telephone 07825 142 527 or emailenquiry@blissplaceonline.co.uk.

Fusion PR is a full-service public relations, marketing and design agency employing eight people.  The agency represents clients across a wide range of public, private and third sector.