North East Connected

Research reveals the most productive time of day for each profession

Research reveals the most productive time of day for each profession

A new study has pinpointed the most productive and creative times of day for each profession, with the average UK worker being most effective around lunchtime.

Brits are most productive late in the morning, at 11:54am, but feel most inventive during their midday break, reaching their creative peak at 12:42pm.

The research[1], conducted by Tic Watches, the watch and sunglasses specialist, asked 1,500 employees to reveal the hour of day they feel most creative, productive and energetic.

It appears that Brits have their most creative ideas just before lunch, with 10am-11am (15%) and 11am-12pm (11%) the most common responses. Women reach maximum creativity slightly later in the day than men, at 12:54pm and 12:24pm respectively.

The findings also suggest that the introduction of more flexible working hours could increase the nation’s creativity and productivity among younger workers.

While the average times were pretty consistent across age groups, younger workers are the least likely to feel creative between the hours of 9am and 5pm. More than two in five (42%) 25-34-year-olds feel most creative outside of these traditional work hours, compared to only a third (33%) of 35-44s and around a quarter (27%) of 45-54s.

Productivity follows the same pattern. More than one in six (18%) millennials feel most productive before 9am, while the same number feel they’re most efficient on an evening after 5pm – more than any other age category.

There is also considerable variation by profession. Accountants feel most productive in the morning at 9:48am, the earliest of all the occupations surveyed, while sales professionals get most work done in the early afternoon, at 1:12pm.

The professions that feel productive earliest in the day are:

1)    Accounts – 9:48am

2)    Civil Servants – 11:00am

3)    Plumbers/Electricians/Builders – 11:00am

4)    Administration/Office Workers – 11:42am

5)    IT – 11:48am

The professions that feel productive latest in the day are:

1)    Sales – 1:12pm

2)    HR/Recruitment – 12:54pm

3)    Finance – 12:36pm

4)    Operations – 12:24pm

5)    Teacher – 12:00pm

Despite not reaching their creative and productive peaks until lunchtime, Brits feel most energetic at 11:06am. More than a fifth (21%) of workers say they feel most active between 10 and 11am, before slowly fading as the day progresses. Workers feel laziest in the later hours, with 4-5pm and 3-4pm being the least energetic hours – just 3% of Brits feel most energetic at this time.

Interestingly, nearly a quarter of employees (23%) feel most sprightly before 9am, again suggesting that earlier working shifts might be worth exploring.

Joanna Shurety, Lifestyle Coach at Shurety Coaching, has shared her top three tips for increasing productivity at work:

Danny Richmond, Managing Director at Tic Watches, said: “Covid-19 will undoubtedly have a long-lasting impact on the day-to-day of many professions. Lots of workers have enjoyed the flexible working arrangements afforded to them over lockdown and some may push for these to become permanent.

“Our new research has shown that many Brits feel more energetic, creative and productive outside of the typical 9-5 working hours, so it could benefit both employers and employees to continue this flexibility.”

For more expert advice on how to increase your productivity at work, visit:


Notes to editors:

[1] Survey of 1,500 UK adults conducted by The Leadership Factor on behalf of Tic Watches in September 2020

About Tic Watches

Tic Watches is a watch and sunglasses specialist, established in 2007 as an eBay store, and now one of the largest online watch retailers in the UK, alongside a high street shop, which opened in 2015. The family business, which was conceived by Daniel Richmond from his bedroom in Darlington, County Durham, now has a turnover of £6m.

Stocking products from renowned brands such as Emporio Armani, Michael Kors and Hugo Boss, Tic Watches is very competitive on price and stock all products from their warehouse in County Durham.

Exit mobile version