- Digital reading app partners with Škoda to deliver online newspapers and magazines
- Eligible Škoda owners can enjoy two months of free access
- Partnership is the latest to be made available via Škoda’s Offers infotainment app
Milton Keynes, 05 November 2024. Škoda is partnering with digital newspaper and magazine reading app Readly to offer owners free access to the brand’s extensive library of content. The partnership, which gives Škoda owners two months of free reading on the Readly app, is the first of its kind in the automotive market.
The offer will be available to both new Škoda customers and those who have purchased a new model within the last four years. Customers also need a compatible online infotainment system with a display larger than nine inches. Owners can check the eligibility of their car by clicking on this link: https://availability.skoda-auto.com/004/en-com#/childservice/16/64.
To take advantage of the deal, which gives owners unlimited access to Readly’s library of 7,700 digital magazines and newspapers, owners need to scan a QR code shown in the Offers menu of their vehicle’s infotainment system. Once scanned, owners will use their smartphone or tablet to access a Readly landing page where they can start their free access. After the two-month free period has expired, owners can opt to pay for a full subscription (£12.99 per month) or cancel.
Commenting on the new partnership, Marie-Sophie von Bibra, Chief Marketing Officer at Readly said: “We are excited by this collaboration which is an innovative way to reach our target audience and collaborate with Škoda, a like-minded family brand. New car owners love to explore their new car console so it’s the perfect treat to keep the family happily reading or doing puzzles on an ipad or mobile whilst on long car journeys, to relax when at a stop over or charging point or read about all the new features and travel tips in the breadth of automobile and travel titles on the Readly app too.”
The Offers infotainment app is fully integrated into Škoda’s in-car system and is activated with just a few clicks on the screen followed by an email confirmation. Designed to inform owners of offers and deals in their area, they can help drivers save money and bag bargains while on their journeys. Although the offer is activated via the infotainment screen, owners will only be able to access content via their smartphone or tablet.
A full database of media images, press packs and video b-roll relating to all Škoda models is available at www.skodamedia.com. For more images, videos and other media assets, please visit www.skodamedia.com.