North East Connected

The Casual Office: How Comfort is Becoming the New Standard


In recent years, business wear has undergone a significant transformation. The business wear that once epitomised professionalism are now giving way to a new era characterised by flexibility, comfort, and individual expression. 


It is now estimated that only 7% of people in the UK still wear suits or formal business wear to work, reshaping how we define professionalism and prompting companies to reconsider their dress codes to reflect modern attitudes.


From Formality to Flexibility


Historically, formal attire was synonymous with professionalism. The business suit, complete with a tie and polished shoes, was the standard for anyone wishing to be taken seriously in the corporate world. However, societal changes and the rise of the tech industry, with its famously relaxed dress codes, began to challenge these norms. 



The COVID-19 pandemic accelerated this transformation. With millions of employees shifting to remote work, the need for formal wear diminished. Pyjamas and loungewear became the unofficial uniform of the home office, and as companies adapted to this new normal, many chose to relax their dress codes permanently. 



There is a growing body of evidence suggesting that comfort can enhance productivity. A comfortable employee is likely to be more focused and less distracted by physical discomforts. As a result, many companies are adopting casual dress codes to create a more relaxed and conducive working environment. This shift acknowledges that professionalism is more about work ethic and output than about appearance.



Casual dress codes also allow for greater individual expression. Employees can bring their unique styles to the workplace, contributing to a more inclusive and diverse environment. This individualism can boost morale and job satisfaction, as employees feel more accepted and valued for who they are, rather than how they dress.


Embracing the Casual: Hoodies, T-Shirts, and Beyond

With the decline of formal business wear, companies are finding new ways to incorporate branding into casual attire. Hoodies, personalised t shirts, and other clothes embroidered or printed with company logos are becoming increasingly popular. 



Branded casual wear offers several practical benefits. It provides a uniform look without the need for uncomfortable formal wear, and it can be a great way to promote team spirit and a sense of belonging among employees. 


Customisation and Personalisation


Modern printing and embroidery techniques make it easy to customise casual wear, allowing companies like Clothes2order to create a variety of branded clothing options that cater to different tastes and styles. Personalised items, such as hoodies with an employee’s name or a t-shirt with a unique design, can make employees feel special and appreciated. 


Implementing a Casual Dress Code: Guidelines for Success


Transitioning to a casual dress code requires clear guidelines to ensure that the new standards are understood and embraced by all employees. While flexibility is key, it’s important to establish what is and isn’t appropriate to maintain a professional atmosphere. Clear communication about expectations can help prevent any confusion and ensure that the casual dress code is adhered to in a way that reflects positively on the company.



While embracing casual attire, it’s crucial to strike a balance between comfort and professionalism. Casual does not mean sloppy; employees should still present themselves in a neat and tidy manner. Encouraging employees to choose smart-casual options can help maintain a professional image while allowing for comfort and personal style.



As with any significant change, it’s important to seek and incorporate employee feedback. Regularly checking in with staff about the new dress code can help identify any issues and make necessary adjustments. This inclusive approach ensures that the dress code evolves to meet the needs of both the company and its employees.


The shift towards casual office attire marks a significant evolution in the way we perceive and define professionalism. By prioritising comfort, individual expression, and practicality, companies can create a more inclusive and productive work environment. Embracing branded casual wear like hoodies and t-shirts not only reinforces corporate identity but also aligns with the preference for flexibility and personalisation. As the business world continues to evolve, so too will our perception of what it means to ‘dress for success’.


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