Subaru is a popular car brand that has been around for many years. While many people are familiar with the brand, there are some things you may not know about Subaru. Here are some interesting facts you may be surprised to learn about this car company:
Subaru’s History:
Subaru was founded in 1953 in Japan. The company started as a division of Fuji Heavy Industries that manufactured aircraft for the Japanese military during World War II. In 1954, Subaru’s first car, the Subaru P-1 was introduced. The P-1 was a luxury car that was primarily designed for the affluent Japanese market. Since then, Subaru has expanded its reach and has become a popular brand worldwide.
The Origin of Subaru’s Name:
Subaru is named after the Pleiades star cluster, which is also known as the Seven Sisters. The Japanese call the star cluster “Subaru” and it is considered to be an important part of their culture. In addition, the logo features six stars, which represent the six companies that merged to form Fuji Heavy Industries. The seventh star was added to represent the company itself.
Subaru’s All-Wheel Drive:
Subaru has been a leader in all-wheel drive technology since it introduced the first mass-produced four-wheel-drive car in Japan in 1972. The first Subaru car with all-wheel drive was the Leone wagon. Today, all Subaru cars come with all-wheel drive as standard or as an option. The Symmetrical All-Wheel Drive system is unique to Subaru and provides enhanced stability and traction on any terrain or road conditions.
Subaru’s Love Campaign:
Subaru has a unique marketing campaign called “Subaru Love”, which is designed to promote the company’s values of love, family, and community. As part of the campaign, Subaru donates money to charity for every car sold, partners with organizations that support education and environmental protection, and sponsors events that bring communities together. The Love campaign has been highly successful, helping to build a loyal customer base and promoting a positive image of the company.
Rally Heritage:
Subaru has a strong rally heritage and has competed in rallies since the 1980s. The Subaru Impreza WRX has been a dominant force in the World Rally Championship and has won multiple championships. The Impreza’s iconic blue and yellow color scheme has become synonymous with rally racing and has helped to cement Subaru’s reputation as a performance car brand.
The Subaru Impreza:
The Subaru Impreza has been one of the most popular cars in the brand’s history. The Impreza was first introduced in 1992 and has since gone through many iterations and redesigns. The Impreza is known for its performance, reliability, and all-wheel drive capabilities. The Impreza is also the basis for the highly coveted Subaru WRX and WRX STI models, which are high-performance variants of the Impreza.
The Subaru BRZ:
The Subaru BRZ is one of the newest cars in Subaru’s lineup. The BRZ is a two-door coupe that was introduced in 2013 as a joint venture between Subaru and Toyota. The BRZ is a rear-wheel drive car that is known for its excellent handling and balance. The BRZ has become a popular car among car enthusiasts and has been praised for its driving experience.
In conclusion, Subaru is a car brand with a rich history and a unique identity. Its all-wheel drive technology, love campaign, and rally heritage are just a few of the many things that make Subaru a popular brand. Whether you are looking for a reliable family car, a high-performance sports car, or a rugged and capable SUV, Subaru has a car for you.