Jule WilsonSenior Press Officer at HMRC in Newcastle, Michelle Coulthard, has been named as the 100th Chartered Public Relations Practitioner by the CIPR.

Joining Michelle as a Chartered PR Practitioner is  CIPR North East Committee member Jule Wilson, Marketing Communications Manager at bespoke software consultancy Scott Logic along with  Dawn McLean, Head of PR & Communications Professional Programmes at MOL Learn.

Chartered status is awarded by the CIPR to candidates who meet the required level of professional distinction and recognises the highest standards of knowledge, expertise and ethical practice within the PR industry. There are only two other professionals in the region that have been awarded Chartered status; CIPR Past President Stephen Waddington and Sarah Hall from Sarah Hall Consulting.

Independent PR consultant Sally Pearson,  Chair of the CIPR North East Committee commented: “The CIPR advances professionalism and continually explores new ways of working within a fast changing industry. It is great that Jule, Michelle and Dawn have demonstrated their ability in professionalism and they are to be applauded for their commitment to the PR industry and I hope this inspires other PR professionals across the North East to consider working towards a chartered status.”

Candidates were assessed at the Manchester Metropolitan University Business School and were tested on their skills, knowledge and competencies in ethics, strategy and leadership by an experienced team of assessors led by Emma Leech Found.Chart.PR FCIPR.

Michelle said: “I am delighted to be CIPR’s 100th Chartered PR Practitioner. The whole process was a great learning experience and I feel I have gained both confidence and a new perception in some key issues as a result of going through it.”

Jule said: “I feel hugely honoured to be able to say I’m a Chartered Public Relations Practitioner, and while the assessment was incredibly tough, it was also really rewarding, with lots of support from the CIPR and the other candidates alike.

“There are some fantastic individuals leading the way in the world of public relations, striving to improve standards across the board. It feels great to be part of that.”

Dawn added: “I am delighted my ethical practice, strategic thinking and leadership qualities have helped me to reach Chartered status and hope my achievement will inspire PR practitioners to strive towards this gold standard.

“The CIPR has always been very supportive of my personal professional development and this has helped me to become the professional practitioner I am today. I hope to pay this kindness forward through sharing my knowledge, skills and experiences throughout my teaching career.”