‘Meat Your Persona’ is a new touring installation designed to get the UK talking about eating meat, its environmental impact, and how much meat is actually good for you. Drawing on research from LEAP (Livestock Environment and People) at the University of Oxford, the pop-up initiative has been created by public engagement consultancy The Liminal Space and funded by Wellcome.
Meat Your Persona will be in Newcastle from 25th June until 04th July 2021 at Metro Centre.
Amanda Gore, Director at The Liminal Space, commented, “Reducing our meat consumption is a crucial way each of us can lessen our impact on the planet, and at the same time potentially reduce our risk of certain diseases. But public understanding and mobilisation around the topic is lacking and discussing dietary choices can make people feel blamed or shamed. By using an approachable, personal lens to view this global problem, Meat Your Persona encourages visitors to reflect on their own eating habits and discover the changes most relevant to them and their lifestyles, as well as introducing them to the wider structural changes that need to take place in the food system.”
Susan Jebb, Professor of Population and Diet Health, co-director of LEAP, commented, “ ‘Meat Your Persona’ will provide our researchers with invaluable insights into how people in the UK are thinking around meat consumption and hopefully encourage individuals’ to think more deeply about the impact their food choices have on our environment. This is often a difficult conversation to have, however we feel The Liminal Space has created a positive and engaging way to connect the public to our research.”
Even if we cut all fossil fuel emissions immediately, we still wouldn’t reach climate change targets without also cutting food emissions.
Eating high quantities of processed and unprocessed meat is associated with higher risks of colorectal cancer and ischemic heart disease among other diseases