One of the North East’s leading creative agencies is helping to bridge the gap between school children and the arts after partnering with Tyne & Wear Archives & Museums.
Newcastle-based Unwritten Creative has been working with the organisation and was responsible for the branding of Culture Bridge North East (CBNE), which is managed by Tyne & Wear Archives & Museums, to better connect children and young people, schools and communities with art and culture across the region.
Amy Jackson, director of Unwritten Creative, said: “Working with Culture Bridge North East has been an exciting and rewarding project, and it is great be involved and help get more children and young people into the arts. The Arts Award is another fantastic initiative to help bridge the gap between schools and culture, which will hopefully produce some talented artists of the future here in the North East.
“The perception is that only people from more affluent backgrounds experience the arts, which is not the case. Organisations like Culture Bridge North East help make sure everyone can experience the arts, museums and galleriesand we are delighted to be part of this process.”
Elvie Thompson, Programme Manager, Culture Bridge North East, explains: “The Arts Award brochure produced by Unwritten Creative is an excellent resource, which includes a directory of organisations in the North East which can deliver and support Arts Award.
“Arts Award’s unique qualifications support children and young people helping them to develop their creativity, leadership and communication skills and connects them with a wide range of cultural organisations.
“In the last year we’ve seen a 22% rise in the number of Arts Awards completed in the region compared to the year before. The north east had one of the biggest increases in the country, so we’re extremely pleased to see so many children and young people getting involved.”
CBNE is one of 10 Bridge organisations in England set up by Arts Council England and aims to ensure that every child and young person has the opportunity to experience the arts and culture.
Tyne & Wear Archives & Museums principal officer Sheryl McGregor said: “We worked with Unwritten Creative to develop the brand for Culture Bridge North East. Unwritten came up with a range of attractive and creative solutions to fit our brief and were professional and very easy to work with. We are really happy with the result; it works perfectly across all promotional platforms and has been well received by all partners and stakeholders.”
For more information about CBNE or the Arts Award, visit http://www.