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Why SEO is the Backbone of your Business


Nov 24, 2021

 Does your business feel like it is going down instead of growing?

 If you feel like you have done ‘everything’ possible to grow your business and it is still not working, chances are you are overruling SEO. This is probably not the first time you are hearing the words SEO but have you taken your time to dig deep? In this article, you are going to learn what SEO is, and why it is crucial for your success.

SEO defined

 SEO, which stands for Search Engine Optimization, can simply be defined as the strategies and techniques you imply in your website, to drive more organic traffic to your site, increase your prospect, and your sales. It is the steps you take to improve your site’s visibility in Search Engine Results Pages (SERPs), without being influenced by any form of paid advertising.

 The biggest reason why SEO is important for your business is because it drives quality traffic to your site. This is because you only truly get visitors who are interested in your products and services.

How it Works

 There are many aspects and components that make SEO work. Some SEO fundamentals include; 

  •       Keyword research
  •       Quality content
  •       Great user experience (UX)
  •       Great user interface (UI)
  •       Optimizing video content in your site, if you have
  •       Optimizing titles and Header Tags (H1, H2, H3)
  •       Link building, and more

 Google, or other search engines, assess all of the above components to gather and only push the valid and most relevant ones to the top of the pages. That is how important it is for you to seek the best SEO services Perth for your content marketing needs.

Why you need an SEO Expert

 SEO is not a light subject matter. For your business to succeed you must hire SEO experts, like Perth Digital Edge for the following reasons;

  • Brand Awareness

 Your business is not doing well probably because no one knows about you. Or rather just a few people do. With the correct strategies towards SEO, you are into getting more clicks which turn to a higher conversion rate.

  • Stand Out of the Crowd

 The fact is, there are a million businesses like yours, and if your SEO marketing is not on point, you are missing out on your clients. Good SEO brings your business to the top of the crowd, making you heard even amidst the noise.

  • Higher Conversion Rate

 Research shows that up to 67.60% of sites on the first pages of Google get organic clicks with just about every keyword. This means that only about 30% of visitors bother to look at pages beyond the first page. And that is without paid ads. This essentially means that only the sites at the very first pages of Google get the most conversion rate. If your site is SEO optimized, you could be one of the few with the most visitors.

  • Bottom Line

 In a nutshell, if your business hasn’t been yielding many results and benefits, then it is time to pay attention to SEO. And, you can always hire reputable SEO experts, result-oriented, and with a proven track record. With a little investment, you could be sailing at the top.

By ozfetch