• Tue. Dec 5th, 2023

North East Connected

Hopping Across The North East From Hub To Hub

York-based tour operator launches absolutely fabulous new TV advertising campaign

ByDave Stopher

Dec 26, 2017 #York

Today, Great Rail Journeys (www.greatrail.com), the UK’s leading escorted rail holiday operator has launched a new nationwide TV advertising campaign, running 26th December 2017 to 18th February 2018. The York-based tour operator specialising in rail holidays around the world showcase some of the best-selling destinations in the 30 second promotion. Destinations featured in the advert include some of the best-selling countries from the company’s worldwide portfolio; Switzerland, Germany, Italy and India.

The adverts will air on ITV (ITV Encore, ITV3, ITV4), Channel 4 (Alibi, Drama, Gold, Good Food, Home, Yesterday, Channel 4 owned channels) and Sky Media stations (Sky Entertainments, Sports, Documentaries, News).

Viewers will recognise the captivating tones of one of the country’s most-loved travel presenters, Joanna Lumley who has herself spent a great deal of time in countries featured in the advertisement such as India.

Inspired watchers will be able to go online (www.GreatRail.com) or call (0800 280 8080) to order a brochure and uncover more of Great Rail Journeys destinations.

Alex Roberts, group sales and marketing director says “we’re really chuffed – pardon the pun – with this advertisement, it captures in a snapshot what we offer our customers. We’ve been developing amazing rail holidays for over 40 years and travelling by train truly is an absolutely fabulous way to explore the world”.

​You can view the advert on the Great Rail Journeys YouTube page here https://www.youtube.com/user/greatrailjourneys