SEAT and CUPRA UK celebrate successful 2024 with record market share

• SEAT CUPRA UK achieve record combined market share of 3.4%
• Joint results saw a total of 67,180 registrations in 2024 – 16.2% increase on 2023
• CUPRA UK achieved record 30,398 new car sales – an 18.5%increase on 2023
• SEAT UK grew appeal with 36,782 new car sales and a 14.3% increase compared to 2023
• 20,000 CUPRA BEV’s are now on UK roads, driven by CUPRA Born

Milton Keynes, 10th January 2024: SEAT and CUPRA UK are celebrating a record-breaking year, with the latest car registration data from the Society of Motor Manufacturers and Traders (SMMT) revealing a strong performance in 2024. Together, the brands registered 67,180 vehicles, marking a 16.2% increase from the previous year, outpacing the overall market growth of 2.6%.

Both brands achieved impressive individual results. CUPRA UK registered a record 30,398 new vehicles, representing an 18.5% year-on-year increase and solidifying its position as one of the fastest-growing car brands in the UK.

In the same year it registered its 300,000^th SEAT Leon, SEAT UK delivered strong 2024 figures with 36,782 new registrations, reflecting a solid 14.3% year-on-year growth.

This exceptional sales performance resulted in a record combined market share of 3.4% for SEAT and CUPRA UK, along with a 14.4% increase in retail sales. This comes despite the broader automotive market experiencing an 8% drop in private buyer sales in a challenging year.

2024 was a milestone year for CUPRA’s electric vehicle sales, with Plug-in Hybrid Electric Vehicle (PHEV) registrations growing by 38% (7,938) and Battery Electric Vehicle (BEV) registrations rising by 20% (8,407). These results outpaced overall PHEV market growth and matched the wider BEV market’s rise.

CUPRA UK also surpassed the 20,000 BEV registrations mark, driven by the ongoing success of the award-winning CUPRA Born.

Marcus Gossen, Managing Director of SEAT CUPRA UK, commented: “2024 has been a groundbreaking year for CUPRA and SEAT UK, setting new records and further enhancing our market presence with a range of exciting new models. With CUPRA’s continued growth and SEAT’s solid performance, we are looking forward to maintaining this momentum into 2025, particularly with the launch of the CUPRA Tavascan and Terramar in the UK.”

“The automotive industry faced major challenges in 2024, marked by unstable economic conditions, intense competition and industry-wide reluctance to buy fully electric vehicles. But these positive delivery figures encourage us to stay on track with our strategy,” said Wayne Griffiths, CEO of SEAT and CUPRA. “The upcoming months will test our determination as our transformation progresses. We are fully committed to electrification. However, we need urgent action from government and stakeholders to secure an electric future, because our industry is at stake,” he added.  

To find out more about the CUPRA model range, visit www.cupraofficial.co.uk
For further information on the SEAT model range, visit www.seat.co.uk

SEAT S.A. is the only company that designs, develops, manufactures and markets cars in Spain. A member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona) and sells vehicles under the CUPRA and SEAT brands.

SEAT S.A. exports more than 80% of its vehicles and is present in more than 70 countries. The company employs over 14,000 professionals and has three production centres – Martorell, El Prat de Llobregat and Barcelona, where it manufactures the SEAT Ibiza, SEAT Arona, Leon family and the CUPRA Formentor. Additionally, SEAT S.A. produces the CUPRA Born in Germany, CUPRA Tavascan in China, CUPRA Terramar in Hungary and the Ateca family in the Czech Republic.

The company is playing a leading role in turning Spain into an EV hub in Europe. Through the Future: Fast Forward project, SEAT S.A., the Volkswagen Group, PowerCo and their partners are investing 10 billion euros into the electrification of the country.