The Delicious Dessert Company’s is introducing the perfect eclair for tennis season. Available in Tesco and Morrison’s from June 23rd, just as the British summer time hits full swing and Wimbledon fever takes hold.
Inspired by the classic British pairing of strawberries and cream, each eclair is filled with strawberry crème pâtissière and fresh cream, topped with strawberry fondant and a drizzle of white chocolate — this returning favourite offers a fresh twist on a seasonal staple. Whether enjoyed courtside or on a picnic blanket, it’s the perfect treat for summer gatherings.
And with research revealing that 42% of people enjoy an occasional sweet treat during the summer months, the return of the Strawberry and Cream eclairs couldn’t be better timed. As spring sunshine beckons people outside, 10% specifically choose cream cakes and eclairs for outdoor dining.
Claire Smith, Head of Insight at The Delicious Dessert Company commented: “We love creating treats that feel special and bring a smile to people’s faces. Our Strawberry and Cream Eclairs are back just in time to enjoy the great British summer – whether you’re watching the tennis, heading to the park, or simply treating yourself.”
This limited-edition treat has been carefully created with quality and indulgence in mind, making it a standout choice for summer snacking or entertaining. Whether you’re planning a Wimbledon viewing party, packing up a picnic basket, or simply looking to brighten your day with something sweet, these Strawberry and Cream Éclairs deliver on taste and occasion.