Following on from CIM’s launch of 50 North East Marketing Greats, they invite you to meet Anita Ball, Director of Income and Marketing at St Oswald’s Hospice in Newcastle.
The initiative aims to develop and retain marketing talent in the North East region. Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing. Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.” She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”
Like Anita Ball, who has spent most of her marketing career in the voluntary sector and is on the committee of the North East branch of the Institute of Fundraising. Anita has always been interested in supporting and coaching new people into the voluntary sector. Passing on her learning to the marketers of the future she said, “Don’t be afraid to take risks and make some mistakes, that is when you do your best learning. My first boss in the voluntary sector always said if you don’t make some mistakes you are not pushing hard enough.”
The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats