A Chester-le-Street-based social media advertising agency is bringing social media insights fresh from the Big Apple to the North East’s digital market.

Staff from Epic Social recently attended the prestigious Social Media Week New York where they attended seminars hosted by some of the world’s biggest brands and influential industry leaders including Google, Buzzfeed, VaynerMedia, Martha Stewart and Nev Schulman of ‘Catfish’ TV fame.

Social Media Week New York is one of the world’s largest dedicated social media conferences. Now in its 10th consecutive year, each event focuses in on one key theme of global significance, this year, the theme was ‘Closer’ and aimed to explore how the rapid pace at which technology is advancing is causing us to question our humanity and how this is affecting business, cultures and societies around the world.

“Artificial intelligence and big data were probably the most talked about topics throughout the entire week,” said Ben Maughan, managing director at Epic Social.

“The rise in smart technologies are undoubtedly having an impact on the way that we live and do business, the trick is to find a balance and work out how to harness this evolution for good.

“A few of the seminars we attended also addressed the issues of data privacy and the increasing need for updates from platforms on personal data protection.

“Attending Social Media Week has definitely opened our eyes to what is new and disruptive in the digital and technology markets. Our intention now is to harness this information and feed it back to our clients to help them achieve their goals via social media.”

Founded in late 2017, Epic Social specialises in providing results-driven, premium quality content creation and targeted advertising solutions to help brands to reach and engage with their target audiences.

Counting regional franchises of blue chip organisations such as BMW, Porsche and McDonald’s among its clients, Epic Social has already established itself as the North East’s go-to agency for social media advertising expertise. The company hopes that its newly acquired knowledge from Social Media Week New York will help to cement the company’s position in the region’s digital market for years to come.

“To go to New York and sit alongside such well-established, successful businesses as a start-up at Social Media Week was a really amazing experience,” said Aidan Sunter, director at Epic Social.

“We are always keeping our eyes open for the next big thing in digital, monitoring trends and writing bi-weekly blogs of our findings for our website so attending the conference was a great way to get ahead of the game.

“The information we have brought back about the upcoming changes in the digital space regarding artificial intelligence and data analysis are invaluable to us and we hope that our clients will feel the benefit of our awareness in these areas too.”

Epic Social provides a range of custom advertising solutions for businesses operating across industry sectors including automotive, retail and professional services.

For more information, visit www.epicsocial.co.uk or follow @weareepicsocial on Facebook, Twitter, Instagram and Snapchat.