Tom Teigeler, an experienced sales professional and business specialist with more than 15 years of international expertise, will be based in Belgium, to help North East-based Ebac, expand its market in two key areas: business to business sales of water coolers and business to consumer sales of its state of the art dehumidifiers.
Tom started his career in consumer electronics, as an export manager for a Hong Kong – Israeli trading company, in cordless telephone handsets, in 1996. These were marketed in the whole of Europe, mainly to telecom operators and wholesalers. Later he joined a Belgian cable operator as CPE marketing manager, setting up a full product portfolio.
In 2003 he joined a Belgian consumer electronics manufacturer, helping them to grow from a local to a well-known European brand. He established local sales offices in Eastern Europe, Poland and Russia and an assembly and refurbishing plant in Slovakia.
Tom Teigeler said “It’s a great opportunity with Ebac, a strong, added value, manufacturer. And I’m excited to help it expand into international markets.
“I have spent all my career in international consumer electronics sales. I have been based in many countries and had various positions in sales and marketing management and I’m using that expertise to help move Ebac forward into an international market.”
Tony Hird, business development director at Ebac, said: “We are opening up to a new era of global trade and opportunity, and I am delighted to be welcoming someone of Tom’s pedigree to the Ebac team at this pivotal time. Our base in Belgium, headed up by Tom, will give us a foothold to expand our business opportunities outside of the UK.”