YouTube is undoubtedly one of the best platforms to post and share videos. Several businesses are based and dependent on YouTube either partially or completely. YouTube is also equipped with analytics tools to provide information about how the content is performing.
YouTube metrics are essential in the long run if one wants to create successful content – insists Jackpot Fruity online casino which is one of the top destinations for casino games. This online casino UK has a YouTube account and updates with fresh content.
Track of the views
Though the total number of views can give the result whether the content is successful or not, it is necessary to monitor how the posts are performing after some time. For example, the comments, shares and the reach of the video should be monitored after a week and after a month to have a better understanding of the performance of the video.
Know how the viewers are watching the content
Statistics can give a clear account of different information about the content. It includes the data about where the traffic is coming from, what devices the users are using to see the video, how many videos have they watched and so on.
The most important of them would be the playback and the traffic sources. The playback gives the details about how long was the video played and how many times were the video watched. The playback time can give a hint to the creators about where the viewers stopped watching. The traffic sources will be effective in determining the areas which can be more focused to get better and more viewers.
Subscribers
Monitoring the subscribers can be of great help if any there are any fluctuations in the views. In addition to that, details about the working and non-working CTAs (Call to Action) can be figured out. Subscribers are very important especially for leveraging views from one video to another video. For example, if the first video becomes a hit and if several people subscribe the channel then there is a higher chance for the subscribers to see the upcoming videos.
User-based content
After few videos and some time, detailed information such as location, age, preferences of the user base can be identified. This will aid in deciding the concept for the videos and in marketing the video. It is also important to monitor if there is any shift in the demographics of the user base. It can be due to a lot of reasons including a change in the core subject of the content.
Responding to comments
Comments should be taken into consideration when it comes to YouTube. Most viewers love to get replies to their questions and statements and they might not undergo the process of mailing to get the required answers. Therefore, as many as comments should be replied at least during the developing stages of the channel.
“Content is the king”, is true but there are many YouTube videos with great content, therefore YouTube metrics can be used in an effective way to create great videos.