The Rainton Bridge based technology business is supporting with free on-site and email remarketing, to support family retailer Matalan with its charity campaign, which will see it selling official Alder Hey hats for the “Beanie vs Bobble” campaign to raise funds for the Liverpool based hospital, which cares for over 270,000 children from across the UK.
SaleCycle, which has a client list including Harvey Nicholls, Ikea and Selfridges, has offered up its support, by delivering email and on-screen alerts to ensure that as many people as possible are reminded of the Beanie vs Bobble campaign, which follows the success of Matalan’s Alphabet Scarves, which last year raised more than £650,000 for Alder Hey.
Dominic Edmunds, founder and CEO of Sunderland-based SaleCycle, said: “We’re delighted to lend our support to Matalan on this campaign.
“Remarketing is hugely effective in helping firms to maximize their engagement with customers and driving sales, and as every single sale makes a difference to such an amazing and inspiring charity, we want to do all that we can to ensure that this campaign is a massive success.”
Last year’s Matalan Alphabet Scarves campaign was fronted by Pixie Lott. More than 215,000 scarves were sold, 1,000 selfies of people with their Alphabet Scarves were uploaded on to social media, and over 75 celebrities, including Britney Spears, Sarah Jessica Parker, Orlando Bloom and Keith Lemon, were seen proudly sporting their scarf.
Katherine Cowan, Ecommerce Marketing Manager at Matalan, said: “Last year our customers were hugely generous in their support of our Alphabet Scarves campaign and that generosity meant that, in turn, we could raise much needed funds and awareness for Alder Hey Children’s Hospital Charity.
“We’re looking forward to making this year’s campaign a huge success too and the support we’re receiving from SaleCycle is just one of the ways we’re looking to do this.”
Matalan launched Beanie vs Bobble on Monday, (November 9) and is promoting it heavily online and through social media. SaleCycle, which has grown into a global business since setting up in Sunderland in 2010, will begin work straight away to help the campaign have as much impact as possible with online customers.
Louise Barrett, Head of Corporate and Major Giving for Alder Hey Children’s Hospital Charity said: “As part of this development, a new research centre will place Alder Hey as a national and international leader in the development of safer and more effective medicines for children and young people. The first phase is well underway and the funds raised by Beanie vs Bobble will contribute towards furthering this development.
“We are incredibly grateful to Matalan and all their customers for their continued support. With their help we can make a massive difference to future generations of children and young people.”
Councillor Paul Watson, leader of Sunderland City Council, said that having a firm that would be involved in such a significant national campaign showed just how far the company has come, having grown out of the city.
He said: “SaleCycle was born in Sunderland, as part of the Leighton Group which really has been a pioneering software business in Sunderland for more than 20 years.
“The success that SaleCycle has seen is fantastic, and to be able to give something back, by lending its support to a campaign that could save the lives of many young children is great to see. We’ll be getting behind this campaign in Sunderland, I am sure.”
To support the campaign, visit www.matalan.co.uk.