Choose the right shape
Deciding on the shape of your card is the first step to bringing them to fruition and the rectangular option is the standard option to consider. Your business card design is very important for the first impression of your company and the shape is the first thing people will notice. Here are some options to consider to make them really stand out:
- Intricate cutouts
- Shapes that catch the eye
- special eye-popping details
- Thinner chic cards
Implement the right size
When considering the size you want to simply recognize what your country standard is because this will ensure continuity and familiarity across all your business cards. It’s important that they fit in any given wallet otherwise they might get tossed in the trash which is the last thing you want. Determine between the three standards which are North American, European and Oceania standard sizes. Consider these three important factors with size:
- Bleed area
- Trim line: The targeted line
- Saftety line: To prevent cutting mistakes
Add your individual logo
This is the exciting part where the individual and creative aspects of your card come to life before your eyes! Every company should have a logo, and this can even be cut into the card itself where the holes reveal it effectively. The logo should be at the center of it all and draw the eye instead of on the back or corner. Many opt for a two-sided business card where the Logo is displayed on the front without unnecessary clutter and then the important contact information is on the back. That way people will remember your brand easier. You can choose either the minimalist approach or the intricate design. This really depends on how much information you need to bring to the table and every company’s service is different.
Include your valued information
Even if you choose the minimalist route, there are imperative types of information you need to include in order for the business card to be effective for your company’s purposes. Consider these options when deciding what information to include.
- Your full name
- The company name and motto
- Personal job title
- Phone number and Email
- Website URL & Social media
- Address & QR Code
- Personalized and unique slogan
Choose the right typography
Typography is very important because you want the card to be legible and easily read by the common person. Sometimes fancy text isn’t the best idea because it can be harder to absorb. There is only a limited amount of space to work with here so you have to make sure everything is readable. There are three main categories of typography to consider before designing. You should definitely prioritize this aspect of your business card over everything else because legible information is imperative
- The correct size
- Readable font that doesn’t overlap
- Contrasting colors to make the text pop
Special touches to make it stand out!
Some cards are blander than others and you will definitely notice the difference when someone has utilized a special printer as an added touch. They are the cherry on top and bring the whole card together making it more likely that people will contact you. You want to make a lasting impression that gives off a more professional and thoughtful vibe, and it will also make your card seem worth more. Here are some special touches to consider:
- Embossing for a nice texture
- Letterpressing for engravement feel
- Foil stamping for shiny results!
- UV coating for a perfect finish
Finalize the design and print them
Now that you’ve made the most important strides to bring your perfect business card to life, it’s time to examine the flow through critical analysis to see if there are any last-minute changes that need to take place. Examine the visual flow and see if there are any areas of clutter that need to be fixed and organized. Triple check to ensure there aren’t any abnormalities or problems and pretend you’re the prospective customer analyzing with a critical eye.