Well-designed banners are an essential resource for any exhibitor looking to stand out. This is because they are likely to be your first visual contact with potential customers. Depending on the size of your stand, you can choose to put up several small banners or make a real impact with pop up stands for exhibitions. You can use banners to raise brand-awareness, advertise new products/services, act as informational beacons, grab attention, or all simultaneously. Also, the fact that they’re lightweight, small, portable, simple to pack, and quick to set up makes them ideal for exhibitions or trade shows. Every aspect of your exhibition banner conveys a message, meaning it has to be perfect to have a positive effect. Here are a few tips to help you create effective exhibition banners:
High Quality Is a Must
An exhibition banner creates the first impression of your business. If your banner isn’t up to par, visitors will think that your business isn’t either. Therefore, ensure it’s made from high-quality materials, fabrics, tidy, and in good condition. You wouldn’t want to give potential customers a poor first impression now, would you?
Less Is More
We tend to stuff exhibition banners with all sorts of competing information. This only makes it appear chaotic and confusing. The more cluttered your banner is, the harder it is to read. Exhibition banners are used in events with high traffic, where people spend just a few seconds to take in your message. For this reason, ensure your message is simple, straight to the point, and extremely clear. A banner should be a conversation starter. Once visitors are hooked, you can then go into more details.
Make Your Text Instantly Readable
An exhibition banner aims to attract attention from afar. In that case, any content written on it should be in a large readable text. You also need to think about the font. Although using highly designed fonts that are full of flourishes and serifs make you distinctive, they may be a bit hard to read. Go for simple, bold, and easily readable fonts instead. Remember to incorporate both upper and lower case letters.
Use Professional Graphics and Images
Don’t limit your exhibition banner to text; use graphics and images as well. Large, colourful graphics and images will not only entice visitors to take a glance in your direction but also help to reinforce your message. It’s, however, important to use high-quality graphics and images that are tasteful, aesthetically pleasing, easy to interpret, and relevant to your business and products. Amateur designs will only look clumsy and indicate a lack of attention to detail, and images found on search engines give your banner a generic look. Therefore, consider using custom professional graphics. Remember that a cluttered image isn’t any better than cluttered text.
Choose Appropriate Colours
Colours can help your banner stand out in an exhibition. It’s always best to stick to brand colours or use colours that will compliment them. Another great alternative is to go for colours that are related to your products/services. For instance, purple is a great choice for high-end products, while green is ideal for natural products. If you don’t have brand colours, choose two main colours and the third one as an accent. It’s important to understand the psychology of colours to make sure the colours you choose have the right effects on your viewers.
Use a Catchy Tagline
To attract attention, have a tag line that’s short and large enough for passers-by to see and quickly read. It should be at the top of the banner and state something that will entice visitors to want to learn more about your company, products, or services. Most people tend to use the company’s tag line. However, if the banner is performing a specific function like announcing a new product, you may need another catchy phrase.
Contrary to popular opinion, bigger is not always better. This doesn’t mean you under size either. The size of your banner will depend on your advertising needs. If you want it to advertise everything all by itself, go for a larger size. But if you are using it to complement other advertising products, a smaller size would be more ideal. Also, ensure your banner doesn’t overwhelm the physical space where it’s on display.
One last important thing to remember is to add your contact details. This is particularly important in an event where you may not get a chance to talk to everyone in attendance. You can list the company’s phone number, website, physical address, email address, or social media handles. Contact details are best placed at shoulder height to avoid being missed.
Hopefully, these tips have given you some great ideas that will help you create an outstanding exhibition banner. And, with so many design options available, you can easily create the perfect display for your needs.