Given that Facebook now has more than 2.4 billion registered users, it’s one of the biggest platforms for e-commerce businesses to find new customers. For the past few years, many promotional strategies had been developed using the giant social network, so if you want to find a few ways to promote an e-commerce business on Facebook, keep on reading since we’re about to talk about three of the most effective ones. It does not matter your niche; each of these three methods had proven to be reliable.
Running retargeting campaigns
Did you know that approximately 72% of online shoppers abandon their carts before they complete a purchase? E-commerce businesses that don’t run retargeting campaigns are expected to see only 8% of them eventually coming back and buying the products they want. Retargeting, on the other hand, had proven to bring back about 26% of people, according to Wishpond.
The survey also points out that 70% of the visitors that are retargeted with display ads are very likely to convert on your page. Successful businesses generally run retargeting campaigns via the Power Editor and usually target visitors with general offers and coupons.
Using dynamic product ads
Widely regarded as the highest ROI strategy used by e-commerce websites, dynamic product ads represent an effective way to bring back hesitant customers. You’ve probably noticed by now that many big online companies retarget you on Facebook with offers for the exact same products you’ve shown interest in recently.
Things can get much more manageable with templates for dynamic product ads, which will automatically pull images, product names, pricing, and other relevant information from your page and upload everything to Facebook. This will allow you to display single or multi-product ads in order to reach potential customers that had already visited your online store in search of a particular product (or several products).
Reach new customers with lookalike audiences
Big online retailers generally want to strengthen customer relationships and reduce the number of unnecessary disputes (another tool to handle those is Purchase Guard, see here a review about it), which is why they use Facebook to find new people based on the specific characteristics of past customers. With Lookalike Audiences, you’ll be able to advertise for people who have the same tastes as those who already purchased from your e-commerce store.
This tool uses Facebook’s algorithms in order to perform this meticulous task, and can definitely help you to reach new people with similar demographics and interests as your customer base (i.e., highly targetted audience). You’ll just need a custom audience to base on it, or you can use your Facebook Fans, as well as data from the conversion tracking pixel.