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Introducing the All-New Fire HD 10: Brilliant 10.1” Full HD Display, Faster Processor, Longer Battery Life and Alexa—Still Only £149.99

Built for entertainment with a vivid, widescreen 1080p Full HD display; faster octa-core 2.0 GHz processor; 32 GB of storage expandable up to 512 GB via microSD, up to 12 hours of mixed-use battery life; and fast and easy charging with USB-C

New picture-in-picture feature lets you watch Prime Video, Twitch, and Netflix, while you browse the web, check your email, or visit Facebook—all on the same screen with the Fire HD 10

Just ask Alexa to start a movie, launch a game, play a song, find a recipe, or control your smart home

Fire HD 10 is available in Twilight Blue, Plum, Black, and all-new White

LUXEMBOURG—7TH October 2019—Amazon today announced the all-new Fire HD 10, the next generation of its largest tablet, built from the ground up for entertainment. With a full HD 10.1” display and 2.0 GHz octa-core processor, Fire HD 10 offers up to 12 hours of battery life, 32 GB of internal storage with up to 512 GB more via microSD, fast and easy charging with USB-C, Alexa hands-free, and picture-and-picture capability. Fire HD 10 is available in Twilight Blue, Plum, Black and all-new White for only £149.99.

“We’ve made our best tablet even better with a faster processor, longer battery life, and faster charging,” said Eric Saarnio, Head of Amazon Devices, EU. “The all-new Fire HD 10 has everything you need for entertainment with plenty of storage for your favourite videos, games, music, and books at home or on the go—and still under £150.”

The all-new Fire HD 10 includes:

  • Beautiful display—Brilliant 10.1” widescreen Full HD 1080p display (1920 x 1200) with over 2 million pixels (224 ppi) for bright, vivid image quality.
  • New faster processor—With a new octa-core 2.0 GHz processor and 2 GB RAM, easily switch between apps, stream movies, and browse the web.
  • New longer battery life—Up to 12 hours of mixed-use battery life, giving you the flexibility to go wherever the day takes you.
  • Plenty of storage—The most storage available on a Fire tablet, starting at 32 or 64 GB, and support for up to 512 GB of expandable storage via microSD. Plus, enjoy unlimited cloud storage at no additional cost for all Amazon content and photos taken with Fire tablets.
  • New faster charging—Easier charging with USB-C (2.0), and now even faster.
  • Dolby Atmos audio—Custom-tuned, stereo speakers for immersive and high-quality sound.
  • Enhanced dual band Wi-Fi—Stream your favourite videos with enhanced 802.11ac Wi-Fi support.
  • Incredible reliability—As measured in tumble tests, Fire HD 10 is more durable than the latest iPad Pro 11—and costs hundreds of dollars less.
  • New picture-in-picture—Watch your favourite videos from Prime Video, Twitch, and Netflix while also browsing the web, checking email, reviewing your calendar, or visiting Facebook.
  • Alexa hands-free—With always-ready, hands-free access with Alexa you can control video and music playback, launch apps, get news and sports scores, display the weather, and more.
  • Front- and rear- facing cameras—Video chat or Drop In with friends and family using the HD 720p front-facing camera and Alexa Communications. Use the 2 MP rear-facing camera to take photos and share or save them for later with unlimited cloud storage for all pictures taken on Fire tablets at no additional cost.
  • Amazon-exclusive features—ASAP, For You, X-Ray, Second Screen, Family Library, Blue Shade, On Deck, and more. For more information, [click here].
  • Amazon Fire for Kids—With easy-to-use parental controls, parents can use Amazon Fire for Kids to create child profiles to limit screen time, set educational goals, and manage content. Fire for Kids is available on every Fire tablet—or subscribe to Amazon Fire for Kids Unlimited to access thousands of titles, starting at just £1.99 per month.

Even Better with Prime
Fire HD 10 is even better with Amazon Prime. In the United Kingdom, Prime members can:

  • Watch critically-acclaimed movies and TV shows, including Amazon Originals like The Marvelous Mrs. Maisel, Carnival Row and The Boys, and live sports including ATP Tour Tennis events and forthcoming exclusive English Premier League matches this seasonwith Prime Video.
  • With Amazon Music, Prime members have access to more than two million songs and thousands of hand-curated playlists and stations.
  • Enjoy unlimited access to more than 1,000 books and magazines with Prime Reading.
  • Get unlimited photo storage with anywhere access with Prime Photos.
  • Enjoy bonus game content, in-game loot, Twitch subscriptions and more with Twitch Prime.

To sign up or start a 30-day free trial of Amazon Prime, visit www.amazon.co.uk/prime.

Availability
The all-new Fire HD 10 comes in Twilight Blue, Plum, Black and all-new White. Still only £149.99, Fire HD 10 is available today for pre-order at www.amazon.co.uk/FireHD10 and will begin shipping 30th October.

Fire HD 10 cases are available in Twilight Blue, Plum, Charcoal Black, Sandstone White, and Sage, and can stand in both landscape and portrait orientations—only £39.99.

In addition to the Fire HD 10, Amazon today announced the all-new Fire HD 10 Kids Edition and new Kindle Kids Edition. Learn more about them at www.amazon.co.uk/kidstablet and www.amazon.co.uk/kindlekidsedition.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.