Unwritten Creative, the Newcastle-based strategic brand and digital agency, has strengthened its senior management team with the appointment of its first Creative Director.
Jason Cochrane, formally Co-Founder and Director of Digital at Keltie Cochrane, brings with him more than 20 years’ industry experience, including working at the Sunday Times, the Observer and as a Senior Interactive Designer at the BBC, where he led its digital coverage of the 9/11 attacks.
Working alongside Unwritten Co-Founders Lisa Eaton and Amy Mooney, Jason will be responsible for leading the agency’s creative thinking, adding weight to its strategic offering and delivering creative output across the breadth of its clients which include Northumbrian Water, Sage, Tech North and Visit England.
Unwritten Creative uses an innovative approach when generating brand strategies, including the development of Buyer Personas, a tool which helps companies understand their target customers.
Lisa said: “Jason’s appointment is an exciting phase in the agency’s development. His wealth of experience working on both national and international campaigns will give us a new and exciting perspective for all our clients.”
Amy said: “We are being increasingly challenged by our clients to help them emotionally connect with their audiences anywhere that influences their choice of brand. In Jason, we have found a proven creative leader who has the intelligence, creativity and drive to take on these challenges and deliver captivating solutions for our clients.”
Jason said: “Unwritten is an agency with so much going for it. It works with great clients, has a talented team and has an excellent track record which I am really looking forward to building upon. But what impresses me most is its commitment to truly understanding its clients and their customers, which is imperative in a world where it is becoming increasingly difficult to capture the attention of the public. I cannot wait to make my mark and start influencing creative direction and output.”