If done properly, content can be the jewel in the crown of your content marketing efforts. Good content is good for customers and it’s good for business; however, getting the right content can be challenging. Consistently producing good content can be a time-consuming process, so it’s only right that you want to make sure you’re getting everything right before you start.
After all, every man and his dog is doing inbound marketing, so how are you going to stand out from the crowd?
Win the Featured Snippet
You might have heard the joke “where does content go to die?” If you haven’t, the answer is on page two of Google results.
90+% of all web pages receive zero organic visits per year, so the first step to standing out is getting your page ranking – and ranking well. If you can take it a step further and win the featured snippet too, then you’re well and truly standing out.
Speed
Don’t lose visitors in 2020 because your pages load at 2010 speeds. If your site takes a long time to load, then people won’t simply sit and wait for it. You’re going to lose visitors before they even see your content, and this will damage your chances of ranking highly.
Get your site audited by Angelfish Marketing and find areas where your site speed can be improved.
Even small improvements in your site speed can make a big difference to your content’s performance. No matter how good it is, a piece of content can’t stand out if people aren’t willing to wait for it to load.
Take Things a Step Further
Your page isn’t going to stand out unless you offer the reader real value. It isn’t enough to write a quick 300-word summary of something and tell people how you’re the answer to their problems; people want in depth answers to their queries that are backed up by research and facts, and if you can’t give that to them, then someone else will.
Google is big on E-A-T at the moment, which stands for expertise, authority, and trust. Without taking the extra steps and providing high-level content, you’re simply going to struggle to establish these important traits.
Text Isn’t Enough
This point is pretty simple, but it’s easy to forget. If you go to a page and it just features a large block of text, then the chances are you’re not going to be too excited to read through it all. You’ve got to make your pages look aesthetically pleasing if you’re going to get more people to engage with them.
The amount of time people spend on your pages is an important metric for Google’s algorithm, so you want to attract people’s attention with different forms of media. Video, VR and AR, infographics, and images are great ways to make your pages look more appealing and keep people engaged for longer.
You may have amazing written content, but you’ve got to mix it in with other forms of content.