- Volkswagen, ZAG and Mediawan Kids & Family, the two co-producers of “Miraculous: Ladybug & Cat Noir, The Movie” have signed an exclusive partnership
- Movie characters will drive cars of the Volkswagen all-electric ID. family
- Cooperation supports Volkswagen’s approach to become a love brand
- Movie will be playing in theatres around the globe starting as of July 5th, 2023, and on streaming platform Netflix – starting as of July 28th 2023
Wolfsburg – Volkswagen is giving an even stronger emotional charge to its brand and lends further momentum to its global e-strategy. Volkswagen, ZAG and Mediawan Kids & Family, the two co-producers, have inked an exclusive partnership for the upcoming animated family movie “Miraculous: Ladybug & Cat Noir, The Movie”. Volkswagen Chief Marketing Officer Nelly Kennedy said: “E-mobility is cool, and it is exciting. This is a perfect match with the characters and the story. We are thrilled that the movie’s beloved characters will experience their adventures with different fully electric cars of our Volkswagen ID. family.”
“Miracolous: Ladybug & Cat Noir – The Movie” will be played in more than 100 markets globally, after “Miraculous” became a global family pop culture phenomenon in more than 130 countries over the last couple of years as a series. The global awareness is impressive with more than 33 billion views on YouTube and number one TV-rankings in many countries. The upcoming very first movie will be playing in theatres around the globe starting as of July 5th, 2023, and on streaming platform Netflix – starting as of July 28th 2023.
Heroes go electric in ID driver seats
In this block buster fully, electric vehicles will be integrated in a meaningful way into the storyline. The cars of the ID family are being redesigned to fit the movie look and feel, in close collaboration of designers, both at movie animation and Volkswagen as well as the respective Marketing team around Gilbert Heise and Salim Yueksel. Two city cars with a futuristic look will be attributed to the main heroes: Cat Noir with the ID.41 and Ladybug – a modern character who stands for female empowerment – with a concept car electric Beetle. The luxury ID. Vizzion will be associated to the successful stylist Gabriel Agreste, and the iconic Volkswagen ID. Buzz2 will be Tom’s bakery delivery vehicle.
Emotional storytelling important for shaping the love brand
Volkswagen is synonymous with being tongue-in-cheek and using humor in its consumer communication. At the same time, advertising, and marketing as well as customer behavior are changing rapidly. The current collaboration is an important element of the realignment of the brand and marketing activities and the latest in several similar partnerships. Volkswagen had successfully launched other joint projects in recent months with Marvel Studios’ “Ant-Man and The Wasp: Quantumania”, and the Disney+ limited Star Wars series Obi-Wan-Kenobi, Andor and Mandalorian.
Further push for emotionalizing e-mobility in a broad family audience
Volkswagen has taken the lead in the transformation toward electric mobility and has prepared the way for this as early as 2016 with a clear commitment to the Paris climate goals. The company plans to become climate-neutral by 2050. Volkswagen will be launching ten new all electric models until 2026 – including the already presented ID.33, ID.74 and ID. Buzz. Having animated action heroes going for electric mobility in the movie is fully in line both with Miraculous universe values of ecology and sustainability and with Volkswagen’s “Way to zero”. Nelly Kennedy: “This collaboration will strongly support our efforts to emotionalize the brand and our ID family even more. It offers Volkswagen the opportunity to introduce the ID. family in a very likeable way to a broad family audience.”
Two strong brands with common values
“From the very beginning of the incredible adventure of the film, the collaboration with Volkswagen appeared to us as a natural fit. Our two brands have many values in common. Transmitting the values of a better world is also our responsibility as producers,” stated Aton Soumache and Emmanuel Jacomet, producers of the film. “With my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of Miraculous and to integrate them seamlessly into the film and the Parisian settings. Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. For me, it is crucial to convey an essential message: taking care of our environment to live in a better world tomorrow,” adds Jérémy Zag, director of the movie.
1 ID.4 Pure with 125 kW / 52 kWh – Power consumption in kWh/100 km: combined 17,5-16,2; CO2-emissions in g/km: combined 0. ID.4 Pro Performance with 150 kW / 77 kWh – Power consumption in kWh/100 km: combined 18,9-16,4; CO2-emissions in g/km: combined 0. ID.4 Pro 4MOTION with 195 kW / 77 kWh – Power consumption in kWh/100 km: combined 19,6-17,1; CO2-emissions in g/km: combined 0. ID.4 GTX 4MOTION with 220 kw/ 77 kWh – Power consumption in kWh/100 km: combined 19,6-17,2; CO2-emissions in g/km: combined 0. Only consumption and emission values according to WLTP and not according to NEDC are available for the vehicle.
2 ID. Buzz (NWB) – Power consumption in kWh/100 km: combined 21.7-20.5; CO2 emissions combined in g/km: 0; consumption and emission values in accordance with WLTP and not NEDC are available for the vehicle. Information on consumption and CO2 emissions, shown in ranges, depends on the selected vehicle equipment03. ID. Buzz Cargo (NWB) – Power consumption in kWh/100 km: combined 22.2–20.4 (WLTP); CO2 emissions in g/km: combined 0; only consumption and emission values in accordance with WLTP and not NEDC are available for the vehicle. Information on consumption and CO2 emissions, shown in ranges, depends on the selected vehicle equipment04. ID. Buzz with long wheelbase (LWB) – Near-production concept car
3 ID.3 Pro – power consumption in kWh/100 km: combined 16.5-15.2; CO2 emissions in g/km: 0; only consumption and emission values in accordance with WLTP and not in accordance with NEDC are available for the vehicle. ID.3 Pro S – power consumption in kWh/100 km: combined 16.2-15.3; CO2 emissions in g/km: 0; only consumption and emission values in accordance with WLTP and not in accordance with NEDC are available for the vehicle
4 ID.7 – Near-production concept car. The vehicle has not gone on sale yet