Leighton, North East-based technology group, is today unveiling its brand-new identity following more than 27 years in the industry.

The organisation was founded in 1992 by Paul Callaghan, who was inspired by the street in Sunderland in which he lived in at the time, ‘Leighton’.

Leighton prides itself on delivering custom software solutions and has incubated some very successful companies that now operate on a global scale, such as Sales Cycle, Work Cast, footy.com and Communicator.

James Bunting, co-founder of email marketing software solution, Communicator, joined Leighton in 2017 as chief executive officer to lead the business into next phase of its journey; a key element of his future plans being to tackle the brand’s identity.

James said: “Leighton and technology has come a long way since my Communicator days, but the essence of Leighton hasn’t changed.

“The team developed the solution that became Communicator to initially help Sunderland Football Club collect emails to sell woolly hats and pies. As a company, we saw the value in what we were doing and developed it to help others.

“I wanted this idea of big thinking, skilled people and culture of working together with each other and our customers to be represented and brought to life by the brand. What we had in our old branding felt static, something Leighton isn’t.

“We care deeply about our customers and doing the right thing, I felt this key component was not visible in our old brand.”

Working alongside Narrative Integrated Communications, a full-service marketing agency in Sunderland, the teams created three brand pillars; tech, talent, together, to allow Leighton to clearly communicate their offering, how they work and showcase their culture.

The three pillars bring Leighton’s purpose to life; to help businesses and their customers thrive in today’s fast paced world.

Marketing manager, Laura Rippon, added: “We were looking for a real step change with the re-brand that would help us tell our story, communicate what we do, showcase the skills of our brilliant people and bring our personality to the forefront of people’s minds.

“The re-brand was about so much more than just the look and feel, we worked hard to align it with our strategic intent, helping us focus on where we want to be.”

With a unique culture, where colleagues are encouraged to find solutions to problems and think outside the box, Leighton promote a ‘have a go’ attitude where ‘curiosity inspires the amazing’.

The company’s mix of custom software development, project management, business analysis, testing services and accessibly consultancy with their focused process, allows Leighton to work in harmony with their customers; something they believe is what it takes to help businesses grow, no matter what industry or environment they operate in.

To find out more about Leighton, visit www.leighton.com.