On-page search engine optimization (SEO) is one of the most cost-effective ways to drive traffic to your website. By optimizing various elements including content, visual elements, user experience, and each page’s backend code, Winnipeg SEO works to increase your rankings in search engines which in turn increases your visibility and click through rate.
While on-page SEO won’t necessarily make you rank number one in the SERPs, it can result in significant increase in your website’s organic traffic.
Valuable Tips To Improve Your On-page SEO
Use Keywords Appropriately
Before you create a new piece of content for your site, be sure to conduct thorough keyword research. As per SEO Edinburgh Once you identify your primary keywords, you should make them stand out on the page.
Be sure to use the keywords a few times in your content, especially in the first paragraphs. You should be careful, however, not to stuff keywords. Keyword stuffing would be counterproductive. You even risk being penalized by the search engine bots.
An effective way to avoid using the same keywords over and over again is by using LSI (latent semantic indexing) keywords.
Create a Unique Title Tag
According to the Outreach Warriors SEO technique, the title tag is one of the major components of a web page that Google uses to figure out what your page is about, and which topics it’s relevant for.
Choose one or two of your keywords, which accurately describe the content of your page, and incorporate them in the title tag to create a concise, conversational statement. Be sure the title tag is no more than 70 characters long.
Use Header Tags
It’s important to use header tags (<h1>, <h2>, <h3>, etc.) to mark up and separate your page’s content. Header one, or <h1>, is the most important tag. Be sure to use it in all page titles.
You can use <h2> and <h3> for subheadings. Also, remember to include your keywords in the header tags, but don’t go overboard.
Create High-quality Content
You should always create content that offers valuable and actionable guidance to your audience. This applies to all niches and industries. You can also make your content as long as you want.
You should realize, however, that Google normally favors long-form articles when it comes to ranking. To ensure high-quality content, you have to do comprehensive research before you sit down to put together a piece of content.
Also, consider checking what type of content is already ranking high in Google for your keywords. Check out the top ten SERP results for your desired keywords and consider making better versions of them.
Use Static URLs
Static URLs are more descriptive and play a great role in ranking, especially when they are well-structured and contain the primary keyword from any Australian SEO Company.
Make sure the URL isn’t too long. You can do that by summarizing the page’s title in a few words and eliminating stop words such as ‘in,’ ‘the,’ and ‘of.’
If you implement these on-page search engine optimization tricks, you’ll be well on your way to achieving a great improvement in your organic traffic. You can also engage an SEO Toronto agent to advise you on other best SEO practices.