Following on from CIM’s launch of 50 North East Marketing Greats in March, they invite you to meet Emma Greenwood, Group Marketing Manager at British Engines, a global engineering group with seven businesses, all based in the North East and strongly committed to the region.

The initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains “‘North East Marketing Greats’ are marketing figureheads from some of the biggest brands in the region and industry sectors that are driving the Northern Powerhouse economy.  Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.”  She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketing roles located in the North East.”

Like Emma, who is also Vice Chair of CIM in the North East, a Chartered Marketer and was made a Fellow of CIM in 2016.  Emma said, “The region is full of passionate and professional people who are supportive, inspirational and very good at what they do, with no pomp and ceremony.”  For example, British Engines is committed to retaining manufacturing in the region, as well as encouraging and nurturing the region’s future engineers.  The company has trained more than 800 local apprentices since starting its own apprenticeship scheme in 1966.   Emma also mentors a number of junior marketers and has joined North East Sales and Marketing Academy (NESMA), teaching the CIM Certificate in Professional Marketing part time.

The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats