The Fundamentals of Good Website Design

A well-designed website is a crucial component of your brand. You might have a great product or service, but if your website design doesn’t support that great idea, it’s all for nothing.

Whether you’re just starting a new business or you’ve been around for decades, good website design is crucial to the success of your business.

I have outlined a few fundamental points below on what is considered to make a great website:

Finding the right balance between UI and UX
In the world of website design, UI and UX are terms that you hear a lot. But what do they really mean?

UI stands for user interface, and it refers to the part of the website where you can actually interact with. It includes things like buttons and menus, as well as graphics that are actually clickable.

UX is short for user experience, and it refers to how the user feels when interacting with your site. It takes into account things like how fast your website loads and whether or not it’s easy to navigate.

By focusing on both UI and UX throughout the process of designing a site, we can ensure that customers will have a positive interaction and in turn, this will help build brand trust and improve customer retention.

The importance of having a responsive design
A responsive website is one that has been designed to look and function well on any sized device. In a world where mobile devices are frequently used to browse the internet, providing a mobile-friendly version of your site will increase its usability among users, thus improving user experience and engagement.

There are many benefits to having a responsive design for your website. Some of these include:

• Increased Traffic:
  Having a responsive design means that more people will be able to view your site. This increases the chances of attracting new customers and improving traffic.
• Improved SEO:
  Google has stated that websites with mobile-friendly designs tend to rank higher than those without them. Having a responsive design helps you rank higher in search engines like Google, Bing, Yahoo!, etc., giving you an edge over competitors who haven’t invested in this technology yet.
• Reaching More Customers:
  With more people able to access your website on different devices like laptops, tablets and smartphones;  there are more opportunities for sales conversions as well which leads directly to increased revenue!

Lastly but not least, content is key
We’ve put in a lot of work to make sure your website hits the right notes. It’s got great colour schemes and an intuitive design, and it works well on both desktop and mobile devices. But there’s still one thing missing: the written content.

Content is the foundation of a website. It is what gives the web its function and purpose. Without it, a website becomes just another eye-catching design.

Your written content is one of the most critical elements of your site because it helps customers understand what you do, why they should care about it, and how to find out more about your business or brand. And most importantly, it’s also what search engines look at when they’re determining where to put your site in their search results.

So… whether you are a new business owner in need of a site or simply feel your website needs a refresh use these tips to ensure your website beats the competition.

Colewood Digital is an omni-channel digital agency that uses a mix of creativity and technical expertise to enable clients to maximise market share and profitability from their digital marketing campaigns. For more information go to www.colewood.net