With the growing premiumisation of the ready-to-drink (RTD) category,it’s incredibly exciting to announce the launchof the stunning Goslings Rum Dark ‘n Stormy®RTD cocktail.
The iconic Dark ‘n Stormy® is Bermuda’s national drink and a trademarked cocktail, which mandates the use of Goslings Black Seal Rum. The name is said to have originated when an old salt observed that the rum floating on top of the ginger beer was the “colour of a cloud only a fool or a dead man would sail under.”
The famous, one-of-a-kind rum cocktail is now available in a sleek and convenient 250ml can (case of 24) with an ABV of 4.5%. The Dark ‘n Stormy® RTD is made using Goslings Black Seal Rum and Goslings Stormy Ginger Beer.
A true taste of Bermuda – it’s the genuine cocktail with no mixing and no ice required and is being targeted at both the OFF and ON-trade.
Emily Gosling, Gosling Global Brand Ambassador and 8th generation family member said:
“It’s an exciting time for the rum category with increased consumer interest in the intricacies, provenance, serves and heritage behind the drink. For lovers of the Dark ‘n Stormy®or for consumerslooking to discover what the rum category has to offer, this launch provides them the perfect solution.”
About Goslings Rum
In 1806, Englishman James Goslings set sail on The Mercury bound for America with £10,000.00 worth of goods. Due to becalmed seas, the ship’s charter expired and James put in at the nearest British port: St. George’s, Bermuda. Identifying the opportunity to sell wines and spirits on the island, James decided to set up shop in Bermuda and the Gosling family has been there ever since.
In the 1850s, after much experimental blending, a distinctive black rum was offered for sale. Smooth and flavourful, at first it was simply called “Old Rum” and until the First World War, it was sold straight from the barrel. Eventually, Old Rum was sold in Champagne bottles reclaimed from the British Officer’s Mess, with corks ‘sealed’ in black wax. Hence the name, “Black Seal Rum”.
Goslings Bermuda’s oldest business and is currently run by the seventh generation of the Gosling family. Goslings Rums are Bermuda’s number one export.