LONDON – Thursday 9th January, 2025 – Tony McGeever, esteemed whiskey specialist, has been named the new Global Ambassador for Craft Irish Whiskey. Bringing years of experience in the industry and a deep passion for whiskey craftsmanship and heritage, McGeever will share the company’s exceptional portfolio with whiskey enthusiasts and connoisseurs alike, taking part in key events and initiatives worldwide.
“Craft Irish Whiskey represents the pinnacle of craftsmanship and innovation in this industry,” McGeever shared. “As Global Ambassador for Craft Irish Whiskey, I’m diving into the rich history, flavours, and traditions of each bottle. This role is about more than just whiskey—it’s about celebrating craftsmanship, community, and innovation on a global scale.”
Craft Irish Whiskey is a luxury whiskey brand dedicated to redefining the perception of Irish whiskey through innovation, craftsmanship, and exclusivity. Renowned for its meticulous attention to detail, the company combines time-honored distilling techniques with modern innovation to create some of the world’s most refined and rarest spirits. Their offerings often feature ultra-premium releases, presented in bespoke, handcrafted decanters and opulent cases for connoisseurs who appreciate the finest things in life. By focusing on small-batch production and exceptional quality, Craft Irish Whiskey has established itself as a leader in elevating the craft to a new standard of prestige.
Director of Craft Irish Whiskey, Ian Duignan said, “Tony’s passion for whiskey, combined with his ability to tell the story behind every glass, makes him the perfect ambassador for our brand. His years at Soho Whisky Club have given him unparalleled insight into what whiskey enthusiasts value, and we’re proud to have him represent us on the global stage.”
McGeever’s expertise in whiskey was finely honed during his years of leadership at the Soho Whisky Club, which has become a cornerstone of London’s whiskey scene, celebrated for its unmatched collection and commitment to connoisseurship. A trusted voice in the whiskey world, this appointment highlights McGeever’s dedication to preserving whiskey traditions while championing innovation on an international stage.
The announcement aligns with the relaunch of the iconic Soho Whisky Club led by McGeever. The revitalised venue, in partnership with Craft Irish Whiskey, will feature a refined tasting experience, a luxurious cigar terrace and the full Craft Irish Whiskey portfolio, including the award-winning The Taoscán and The Donn alongside exclusive, rare and unreleased expressions.
“The Soho Whisky Club is more than a venue; it’s a hub for whiskey lovers to connect, learn, and experience the world’s finest spirits,” said McGeever. “Craft Irish Whiskey’s partnership with the club reflects a shared passion for honouring tradition while attracting new enthusiasts to the world of whiskey.”
“Tony’s ability to connect with both industry professionals and consumers makes him a strong addition to our team,” adds Duignan. This partnership represents a powerful fusion of expertise and vision, with McGeever and Craft Irish Whiskey committed to honouring the heritage of Irish whiskey while shaping its future.
Craft Irish Whiskey continues to lead the industry, combining centuries-old Irish whiskey traditions with cutting-edge innovation to redefine what whiskey can be. “Our partnership is about creating a legacy—honouring the traditions of Irish whiskey while ensuring its future is as vibrant and celebrated as its past,” concludes McGeever.
McGeever has been invited as a judge in advance of the World Whiskies Awards 2025 in London on March 26, where global champions will be crowned at the Icons of Whisky Awards finale. Following intense regional heats, new inductees will be honoured in Whisky Magazine’s Hall of Fame. The event, celebrating the winners, including the titles of World’s Best Single Malt and Best Blended, will take place at The Waldorf Hotel in London’s theatre district.
For more information, visit Craft Irish Whiskey’s website.