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8 Techie Tips For Making An Impact At Real Estate Trade Shows

Byadmin

Apr 23, 2019 #Tech

Rapport and connection with others in the industry is one thing that real estate professionals don’t take lightly.

Events such as trade shows allow realtors to get new ideas from thought leaders and experts in the industry in order to stand out. Valuable business planning strategies and new ways to stay ahead of competitors are disseminated at real estate trade shows, and a trade show is always an excellent meeting point for the realtors to talk and discuss innovative ideas that can move the industry forward.

Trade shows often feature national and regional speakers, business tools, services, and other information relevant to the industry. All these give realtors, real estate professionals, and affiliated industries the chance to connect, fostering collaborations.

These trade shows help raise awareness of how tech will improve the property industry by letting executives, managers, agents and other corporate end users make informed business decisions when it comes to property management. Innovations, networking, and industry trends are the fundamentals of real estate trade shows. Here’s how tech will help you make an impact at your next real estate trade show.

  1. Digital Signage That Quickly Grabs Attention

At trade shows attendees are not mere onlookers, but business minded personnel, and so attention is everything. You need to make sure your booth grabs their attention: your logo and your brand name must be perfectly blended with your booth so that every passerby can see it from the other end of the exhibition hall.

Plain or dull signs may seem to be a cost-effective option, but they deliver little or nothing can if they do not grab attendees’ attenion. Vibrant, bright and dynamic digital signage is the way to go if you intend to make your booth stand out and make the best possible impact at a trade show. A good trade show builder in London will help you build a booth which incorporates attention-grabbing digital signage.

  1. Use Social Media Wisely

Social media is one of the most effective tools at realtors’ disposal when it comes to promoting their business and attracting clients. There are different social media platforms, and all of them offers different and unique methods to promote your business and inject more functionality into your trade show presence. Mind you; there are things you must avoid doing on social media which you’d do well to keep in mind. Buyers are increasingly finding that house hunting for home buyers can be quicker and easier when they can access information through social media.

Social media is also a great tool for getting the most out of a real estate trade show. You can connect with your audience before and during the trade show through social media, to encourage them to attend the show and, most importantly, visit your booth.

  1. Make Your Booth Interactive

After attracting people to your booth, it is essential to engage them with an interactive booth.

Some great ways to make your booth interactive include:

  • Giveaways: Everyone loves free stuff. It is reasonable to encourage your booth visitors to give you their contact details (name, phone number and email address) in exchange for a free gift related to your business.
  • Games: Make your booth a fun place to be where people come to answer a trivia question and go with a prize on providing correct answers. Ensure that you have your company’s logo and contact details on every prize, also consider giving small participation prizes to everyone who plays.
  • Technology: For every one of your demonstrations, integrate the latest technology.
  1. Distribute Business Cards and Flyers

After visitors have spent some time at your booth enjoying the interactive displays and learning about your products, give them your company’s business cards and leaflets. You may like to produce specific material with special offers for that particular trade show. These are a valuable reminder of your company, and when your visitors come across your card or flyer days or weeks later, they may just give you a call.

  1. Take Smart Gadgets With You

There are always networking and selling opportunities outside your booth at a trade show, that’s why it is essential always to have copies of everything on your smartphone or iPad. As you walk and talk with new connections at the trade show, you can add them to your contact lists and show them a digital portfolio of your company.

  1. Plan Ahead of The Trade Show

There are so many people at a trade show that it is worth planning ahead of time who you want to meet. Go online and find out who’s sponsoring, speaking and exhibiting at the event. Not all connections will be of high value to you, so work out your priorities. You may will have the opportunity to meet a range of people, from local peers in the industry, to international companies like Driven Properties. Learn all you can in advance about your target connections: they’ll be interested in you when in few seconds of contact if you can tell them some of their achievements and contributions to the industry that seem not to be echoed enough.

  1. Find and Attend Similar Events

You can make connections in a day, but it is better to establish and solidify these connections over time. The best way to do this is to a ttend more of similar events, and be sure to build on the connections you have made previously. Your presence alone will start to build brand recognition within your industry and with your target market.

  1. Follow Up and Be Persistent

You may be excited with the number of connections you’ve made at the trade show, but the truth is you won’t hear right back from most of them. People are often very busy, so after a few days send a follow-up message and don’t forget to personalize the message if you want to be taken seriously. If there is no response after some time, send out friendly and short emails briefly reminding them of what your company does and your exciting offers.

By admin