Sunderland-based mineral supplement specialists, Cellnutrition, has won the Over the Counter (OTC) Best New Product Launch award at The Irish Pharmacy Awards 2017 for their Quinton Hypertonic product.

Quinton Hypertonic begins your day with a boost. Designed for days when an extra spurt of energy is needed, our natural Hypertonic formula is perfect for fortifying and energising your cells.It is the world’s only 100% natural and bioavailable nutritional supplement to nourish your cells with 78 minerals and trace elements in the precise proportions they require to be strong and healthy.

Among the minerals found in Quinton are calcium, phosphorus, magnesium, chloride, and sulphur, while the trace elements include iron, manganese, copper, iodine, zinc, and selenium. Quinton is unique because it provides these nutrients in perfect balance with each other and your body – ensuring that your body has the minerals and trace elements it needs when it needs them.

The third annual OTC and Retail pharmacy awards took place in the Radisson Blu in Dublin on Thursday, March 2nd, with over 150 Independent Pharmacists, Buyers, Distributors and suppliers in attendance.

The awards act as a celebration and showcase of product innovation, marketing and value to its customers, with entries received representing those leading the way in innovation.

Cellnutrition’s Quinton Hypertonic is brand new to the Irish market, but has been around for 125 years. Cellnutrition put huge investment behind the brand, providing training and instore events for pharmacists, as well as information for consumers about their message. 

Cellnutrition CEO, Nicola Abbott said about the win: “I’m absolutely delighted, and really surprised – we weren’t expecting it at all. We’re only been in the marketplace since May 2016. We’re all about cellular health, and educating people so that they can get their cells healthy and their body healthy, and our message is really important to us. We believe that if you treat the body, and the individual, and get your cells right, then you’ll be in better health for it. Quinton is the only 100% natural supplement, with nothing added whatsoever, in the world, it has a 125-year history with millions of very happy customers and we’re delighted to be able to bring it to the UK market.” 

Judges at the awards described why they felt Cellnutrition’s Quinton Hypertonic was a worthy winner saying: “Getting the most out of a small launch budget with less than 5 million is challenging and requires creativity, Cellnutrition gave their product the backing it deserved, putting it at the top of the pile. What a terrific way to launch a product in an already competitive market – Cellnutrition Quinton Hypertonic really hit the spot.”