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North East Connected

Hopping Across The North East From Hub To Hub

Championing North East talent


Jun 29, 2017

Following on from CIM’s launch of 50 North East Marketing Greats earlier in the year, they invite you to meet Pete Daykin, who is always on the look-out for North East talent.

The initiative aims to develop and retain marketing talent in the North East region.  Diane Earles, Network Manager for CIM, explains “‘Through the ‘Marketing Greats’ we want to provide insight into the importance of a strategic marketing function and to inspire both existing marketing professionals and young people considering a career in marketing.  Each ‘Marketing Great’ is profiled in an online case study which includes their words of wisdom for aspiring marketers alongside their career story and why they enjoy working in the region.”  She continued, “Developing our original ‘Great North East Brands’ initiative, which ran for a number of years, ‘Marketing Greats’ provides a regional platform for marketing to be recognised as having a key role in business growth while celebrating the number of senior marketers located in the North East.”

Like Pete Daykin, who in Managing Director of Daykin & Storey, specializing in cross-sector marketing and digital transformation.  Pete said, “The North East creative and technical scene is undergoing a huge renaissance in 2017. All sorts of talented people are doing any number of impossibly clever things in a spirit of openness and collaboration. These are halcyon times for arty, nerdy types in the region.”

Pete is constantly developing a pipeline of exceptional young digital talent and takes on as many people as possible on placements, work experience and apprenticeships, though they are hugely oversubscribed, and he is also Chair the Digital Union Skills and Talent group, which looks to develop industry-relevant learning opportunities for young people.

The 50 ‘North East Marketing Greats’ profiles can be found at www.cim.co.uk/NEmarketinggreats

By Emily