International one-to-one marketing specialist, Clicksco Group, has joined the Network Advertising Initiative (NAI) and IAB Transparency and Consent Framework, as part of its responsible data management pledge.
Clicksco is now on the member roster for the NAI, the leading self-regulatory association, which is dedicated to responsible data collection and its use for digital advertising, to build on its ethical by design ethos.
Passionate about taking a proactive approach to data handling, Clicksco has also joined the IAB’s Transparency and Consent Framework, which has one main objective of helping ensure businesses are GDPR and ePrivacy Directive compliant.
Clicksco recognises how both membership organisations provide essential best practice and knowledge, building on the three key principles outlined by its ISO 27001 accreditation. As a responsible data business and following the launch of Carbon, its audience management platform (AMP) earlier this year, joining now is extremely timely.
David Snocken, head of data and strategy at Clicksco, explains: “Our Carbon AMP allows agencies, advertisers and publishers to collect and leverage their customer data to enable better personalised online experiences and audience data monetization. So, when it comes to data we always practice what we preach by considering at every stage of the handling process, whether what we are doing with a person’s data is both moral and appropriate.
“The NAI’s focus on shaping the future of interest-based and advertising best practices and innovation really resonates with us, particularly as we are already excelling in that area – using first and third-party intent data.
“We fiercely advocate our ethical by design principle and by joining organisations like the NAI and IAB’s Framework we can continue to be better informed on the latest developments and learnings in our sector. The affiliations also show our customers that we are committed to consumer privacy and that their information is in safe hands.”