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Ex-Roka chef turned ready meal guru joins forces with Ocado


Apr 26, 2018 #Ready Meals

From 7th May 2018, Ocado customers will be able to have an expertly prepared ‘restaurant-ready’ experience in the comfort of their own home. Acclaimed gourmet food delivery restaurant, EatFirst are launching their new Taste of Asia range, which aims to revolutionise the ready-meal industry.


Driven by award-winning ex-Roka chef Benn Hodges (2017 Great British Takeaway Chef of the Year), EatFirst are industry leaders in the gourmet food delivery sector and are now turning their hands to the retail market. Benn’s culinary background includes running some of the world’s top restaurants such as The Ivy and Roka in London.

“I started EatFirst with a mission to create the world’s finest ready-meals. I personally oversee the crafting of each dish in my award-winning EatFirst kitchens.” Benn comments. 

Designed for busy foodies looking for high-quality wholesome meals that include vegan, vegetarian, and gluten-free options, EatFirst is filling a gap in the market by meeting the needs of the modern consumer. The UK is an increasingly health-conscious country and EatFirst provides a dynamic dining experience that’s passionate about bringing new, fresh and nutritious options to the consumer.

EatFirst is constantly driving innovation across all aspects of the business. Each meal strives to be at the forefront of the ready meal market; Benn uses unique processes and ingredients to create small batch meals that are hand-finished into eco-friendly compostable packaging.  

Founder, Rahul Parekh says: “By creating the ‘next generation ready-meal’ we’re trying to change the current worldview that ready meals are unhealthy and mass produced. The aim of this range was to prove that it can be done differently without compromising on convenience. Our team of award-winning chefs hand-craft our meals using high-end restaurant techniques to provide a superior home-dining experience.”

He continues: “It was all about revolutionising the ready-meal sector, proving you can get great food in a convenient way. We want to show the UK consumer that to get a gourmet meal you don’t necessarily need to splash out at restaurants. The EatFirst and Ocado partnership means that you can enjoy incredible, healthy food at home without having to pay through the nose, or even leave the sofa.”

The new range, dubbed the ‘World’s Finest Ready Meals’, were specially created for Ocado and include a selection of Asian fusion dishes perfect for one or two people, with dishes such as: Vegetable Udon Noodles, Asian BBQ Ribs, Honey Soy Chicken, Miso Glazed Salmon, Teriyaki Tofu, Chilli Chocolate Truffles, Tiramisu and even a No-Bake Yuzu Cheesecake. Prices range from £2.99 – £12.49. 

EatFirst has proudly won the coveted 2017 Great British TakeawayChef of the Year, 2017 Great Taste Awards and 2016 British Takeaway Awards for their dedication in creating healthy, clean and ethically sourced meals that contain no artificial colours, flavours, additives or preservatives.

By admin