Businesses on the route of the Tour de Yorkshire when it travels through Hambleton in May are being urged to gear up for the event.
Almost 1000 companies will this week receive a postcard from the District Council listing ‘ten top tour tips’.
By following them they can get ready for the ‘tour’ – and by promoting it bring visitors into the district and into their business.
They include getting staff up to speed so they talk to customers about the race; dressing businesses in yellow and blue; adapting opening times to coincide with the event; being ready for bookings; and working together.
The authority has also created a series of information leaflets for business and communities on the route – they can be downloaded at Hambleton.gov.uk/tdy
Steve Cowley of Cowleys Cycles in Northallerton is already embracing the cycle race visit on May 1 – he has turned his shop yellow!
“The race will be an enormous boost for Hambleton and we want everyone to embrace the visit – businesses and residents alike,” he said.
“We urge everyone to do everything they can to increase the profile of the district. This is an amazing coup for Hambleton – the race will bring top riders to our region for the first time.”
The race spends three days in Yorkshire, with the last day – Sunday May 1 – riding through Hambleton. It visits Great Ayton, Stokesley, Hutton Rudby, Northallerton, Thirsk and Sutton under Whitestonecliffe before heading up Sutton Bank for a finish line in Scarborough. The Hambleton stage will see two sprints – one in Thirsk and the first King of the Mountains on Sutton Bank.
For more information on the business postcard check out hambleton.gov.uk/tdy.
For more information on the tour visit letour.yorkshire.com.
There are also facebook and twitter pages under letouryorkshire.