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Newcastle student launches online ethical beauty store…

ByDave Stopher

Jun 28, 2018

A UNIQUE magazine-style website has launched an online store to give readers better access to ethical independent brands.

Noa Vee is the brainchild of social media influencer, Beth Fuller, who created the platform to celebrate beauty and diversity in women.

Now she has extended the site to include an online shop which will sell a selection of clothing, jewellery, homeware, beauty and skincare products sourced from some of the world’s leading ethical manufacturers.

Beth, 21, set up Noa Vee as an Instagram page in 2016 to celebrate honest beauty in women and attempt to redefine beauty standards.

The account now has more than 11,000 followers, and its success led to the creation of the website, giving her a bigger space to explore photography, features and interviews with industry leaders and ethical brands.

Now she has launched  the online shop which showcases some of the world’s most exciting brands.

These include By Sarah organic skincare, and Jemimasara, a fashion brand which promotes self-love and confidence in women.

She is also the UK’s only supplier of Halo Labels, an exciting and innovative brand which creates gauze clothing using medical pure cotton.

“The idea behind Noa Vee was to create a platform which celebrates the beauty in all women, and look at the political agenda and not just beauty as a superficial notion,” she said.

“The response to the Instagram account was brilliant and I soon found I had followers from all over the world and the numbers have grown quite quickly.

“The next step was to create a full website where I could showcase some of these incredible brands and from there the natural progression was to set up an ecommerce area where people could buy the items they were reading about.”

Beth, who is studying English Literature at the University of Newcastle, admits it has been hard but rewarding work and hopes to grow the website further over the next 12 months.

“The initial idea was to dismantle beauty standards but in recent months I’ve branched out further into other areas like the ethical clothing and jewellery. Much of my content is still looking at the beauty industry but I’m always exploring new subjects.

“There are some incredible brands out there which really deserve to be seen by a greater audience, and I aim to make Noa Vee that place that gives them a platform.

“I’m still only 21 and I want to continue to build and grow Noa Vee into what I believe can be platform for change. It’s an exciting adventure at the moment and I’m excited about where it takes me in the future.”


Visit Noa Vee at www.noavee.co.uk