Skipper the DFDS Snowdog has been unleashed on the Great North Snowdog public art trail, taking up his spot at the North Shields Fish Quay following a month sailing between Newcastle and Amsterdam on one of the company’s ships.

With a bright and attractive design that mirrors his surroundings, Skipper is all set to make an impact with visitors to the region, alongside 60 other uniquely decorated sculptures. The Great North Snowdogs are on display across Tyne and Wear until 29 November, when they will be auctioned in support of St Oswald’s Children’s Hospice.

The DFDS Snowdog was first revealed to the public in spectacular style in early August, when he sailed along the Tyne and was lifted on board the Princess Seaways. He then sailed on the ship throughout August to help promote the trail to visitors to the North East.

Trail visitors can download the Snowdogs Trail app with a map showing the location of all 61 installations from the Snowdogs website at www.greatnorthsnowdogs.co.uk. The trail map can also be picked up at locations across the region. App users can unlock a special deal on Amsterdam mini cruises when they visit Skipper.

DFDS is also running a Skipper photo competition on its Facebook page atwww.facebook.com/DFDSSeawaysUK, with an exclusive prize donated by Snowdog artist Joanne Wishart, who designed Skipper.

Great North Snowdogs is presented by St Oswald’s Hospice, in partnership with Wild in Art, and all funds raised will go to support the regional charity’s Children and Young Adult’s Service.

To find out more about Skipper the Snowdog and DFDS’ celebratory special offers visitwww.dfds.co.uk/snowdogs. More information about Great North Snowdogs is available at www.greatnorthsnowdogs.co.uk.