Exciting new commercial agreement enhances on-course engagement and reinforces continued investment in modern golf experiences
[March, 2026] The QHotels Collection has announced an exciting new commercial partnership with HiO Golf, reinforcing its commitment to innovation, investment and delivering exceptional player experiences across its portfolio of championship venues.
The partnership will see HiO Golf’s cutting-edge hole-in-one technology introduced across the collection’s seven resorts and 11 championship courses, enhancing on-course engagement for members, and visiting golfers alike. The agreement reflects The QHotels Collection’s continued focus on investing in initiatives that elevate the modern golf experience while supporting participation and enjoyment at every level of the game.
Keith Pickard, Golf, Health Club & Spa Director at The QHotels Collection, said: “We are excited to be entering into this partnership with HiO Golf, as it represents another important step in our continued investment into the future of golf across our resorts. We are always looking at ways to enhance the player journey and technology such as this adds a new level of excitement and engagement to the on-course experience.
What makes this particularly exciting is the added value it creates for our members, society groups and corporate partners. It opens up new opportunities for competition, recognition and event activation, while strengthening our position as a progressive and forward-thinking golf collection.”
HiO Golf is redefining the traditional hole-in-one experience through its innovative, fully integrated digital technology. Every ‘ace’ is captured and verified using the advanced HiO HD Camera System, ensuring complete transparency and fairness in every competition.
Designed for easy installation and unstaffed operation, the system will deliver a seamless solution while elevating the on-course experience for players. From real-time verification and instant recognition to enhanced competition formats and event activation opportunities, the technology brings a new level of credibility, interaction and excitement to corporate golf days and member competitions alike.
Chris Perez, Director of HiO Golf added: “We’re delighted to be partnering with The QHotels Collection and working alongside a group that is actively committed to enhancing the modern golf experience. Their proactive approach to investing in innovation makes them a natural fit for HiO Golf. This partnership introduces a new dimension to the player experience across the Collection and elevates the traditional hole-in-one moment, creating memorable experiences for members, guests and corporate players alike.”
The rollout will begin next month, forming part of The QHotels Collection’s broader strategy to continue investing in facilities, partnerships and experiences that strengthen its position as a leading golf collection in the UK.
As golf continues to evolve, The QHotels Collection remains focused on combining championship-level facilities with progressive partnerships that enhance engagement, participation and long-term growth of the game.